Job Title: Social Media Associate

Job Location: Remote

Employment Type: Full-time || Own laptop is mandatory

Work Structure: 11:00 AM – 8:00 PM · 6 days a week (Sunday off)

Role Overview:

As our Business/Social Media Associate, you will own assigned pages across Instagram, YouTube, Facebook, and X (Twitter) — creating the content, publishing it on schedule, and growing the numbers that follow. This is not an upload and-forget role: you will be expected to understand what makes content work, build around that insight, and keep improving it week over week. You will work closely with the content, design, and marketing functions to turn trends and performance data into a steady stream of posts, Reels, Shorts, and carousels.

This role suits someone creative and consistent who enjoys taking ownership of a page — if you see a Reel with 5M views and immediately start wondering "why did this blow up?", you will enjoy this work.

Key Responsibilities:

- Manage assigned social media pages across Instagram, YouTube, Facebook, X (Twitter), and other relevant platforms
- Create, edit, and publish engaging content — Reels, Shorts, posts, carousels, videos, and other formats
- Develop content ideas based on current trends, audience interests, viral formats, and platform behaviour
- Identify opportunities to increase views, reach, followers/subscribers, engagement, and overall page growth
- Experiment with different content formats and strategies to improve organic performance
- Write captions, hooks, titles, descriptions, hashtags, and other supporting copy




- Perform basic-to-intermediate editing using tools such as Canva, CapCut, Adobe Premiere Pro, or similar platforms
- Create thumbnails, graphics, carousels, and other social media creatives
- Use AI tools for content ideation, scripting, research, editing, video generation, image generation, and workflow
- automation
- Repurpose existing content into formats suited to each platform
- Track key metrics week over week and put together what improved, what did not, and what you will try next

Required skills & Qualification:

- Minimum 1 year of hands-on experience in social media management, content creation, or creator accounts.
- Robust understanding of Instagram, YouTube, Facebook, or X
- Ability to analyse viral content and understand why it performed well
- Good understanding of current social media trends and formats
- Hands-on experience with Canva and basic video editing
- Familiarity with CapCut, Premiere Pro, or similar tools
- Comfortable experimenting with AI-powered content creation tools
- Good English communication and copywriting skills
- Comfortable working with basic social media analytics
- Self-driven and able to take ownership of a page independently

Preferred Skills:

- Have managed your own Instagram, YouTube, or other social media page
- Have previously grown a page, creator account, YouTube channel, or community
- Experience creating Reels, Shorts, thumbnails, carousels, or other social content
- Working knowledge of Canva, CapCut, Premiere Pro, After Effects, Figma, or similar tools
- Have experimented with AI video, image, or content creation tools

📌 Social Media Associate (India)
🏢 House Of Edtech
📍 India