SEO Specialist

Location: Kochi, Kerala

Experience: 4–6 Years

Employment Type: Full time

About the Role

We are looking for a result-oriented SEO Specialist to improve Vieroots’ organic search visibility, website traffic, rankings, and lead generation. The ideal candidate should have strong knowledge of on-page, off-page, and technical SEO and be comfortable working with content and digital marketing teams.

Key Responsibilities

- Develop and implement effective SEO strategies to improve organic rankings and traffic.
- Conduct keyword research, competitor analysis, and search intent analysis.
- Optimize website content, landing pages, meta titles, meta descriptions, headings, URLs, and internal linking.
- Perform technical SEO audits and identify issues affecting website performance and search rankings.
- Monitor keyword rankings, organic traffic, conversions, and other SEO KPIs.
- Develop and execute off-page SEO and link-building strategies.
- Work closely with content writers to create SEO-friendly and search-intent-driven content.
- Analyse competitors and identify new opportunities for organic growth.
- Monitor Google algorithm updates and implement necessary SEO changes.
- Use tools such as Google Search Console, Google Analytics/GA4, SEMrush, Ahrefs, Screaming Frog, or similar platforms.




- Prepare regular SEO performance reports and provide actionable recommendations.
- Collaborate with the website, content, social media, and performance marketing teams.

Required Skills
- Strong understanding of On-Page, Off-Page, and Technical SEO.
- Good knowledge of keyword research and SEO content strategy.
- Experience with Google Search Console and GA4.
- Familiarity with SEO tools such as SEMrush, Ahrefs, Moz, or Screaming Frog.
- Understanding of website structure, HTML basics, page speed, Core Web Vitals, and mobile SEO.
- Strong analytical and problem-solving skills.
- Good communication and reporting skills.

Preferred
- Experience in health, wellness, nutrition, healthcare, or D2C/e-commerce industries.
- Experience in local SEO and e-commerce SEO will be an added advantage.
- Knowledge of SEO trends related to AI search and evolving search algorithms.

Key Performance Indicators
- Organic traffic growth
- Keyword ranking improvement
- Organic leads/conversions
- Click-through rate (CTR)
- Growth in non-branded organic traffic
- Backlink quality and domain authority
- Technical SEO health

Contact - (phone hidden) Email - [email protected]

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 SEO Specialist (Kochi)
🏢 Ibarc Business Studio
📍 Kochi