About the Role

We are looking for an experienced and hands-on SEO Manager / SEO Team Lead who can lead our SEO team, own client relationships, develop data-driven SEO strategies, and ensure consistent execution and performance across accounts.

The ideal candidate should have strong expertise across Technical SEO, On-Page SEO, Off-Page SEO, GA4, Looker Studio, AEO (Answer Engine Optimization), SEO reporting, conversion tracking and digital PR.

This is a leadership role for someone who can think strategically, manage people, communicate confidently with clients, and get things executed through the team.

Key Responsibilities

1. SEO Strategy & Account Ownership

- Develop comprehensive SEO strategies aligned with client business objectives and KPIs.
- Conduct SEO audits and identify technical, content, authority and performance opportunities.
- Build quarterly/monthly SEO roadmaps and prioritize activities based on business impact.
- Define SEO goals, KPIs and measurable outcomes for each client.
- Translate business objectives into actionable SEO strategies.
- Monitor organic performance and continuously identify opportunities for growth.
- Stay updated with Google algorithm updates, SERP changes, AI search developments and emerging SEO practices.

2. Team Leadership & Management

- Lead, mentor and manage the SEO team and ensure timely delivery of client requirements.
- Allocate work across SEO executives, specialists and content/link-building resources.
- Review the quality of SEO recommendations, audits, reports and deliverables before they reach the client.
- Establish processes, SOPs and quality standards for SEO execution.
- Track team productivity, deadlines and account-level deliverables.
- Conduct regular performance reviews and provide coaching to team members.
- Build a culture of accountability, learning and continuous improvement.

3. Client Management & Communication

- Act as the primary SEO point of contact for clients.
- Attend and lead client calls, presentations and SEO reviews.
- Clearly communicate SEO strategies, performance, challenges and opportunities to clients.
- Convert complex SEO/analytics concepts into simple, business-friendly explanations.
- Manage client expectations and proactively communicate risks, dependencies and delays.
- Build solid, long-term relationships with clients.
- Handle client questions and provide data-backed recommendations.

4. GA4 & Analytics The candidate should have strong hands-on knowledge of GA4, including:

- GA4 implementation and configuration understanding.
- Event tracking and Key Event creation.
- Conversion tracking and attribution concepts.
- Understanding user journeys and landing-page performance.
- Traffic/source/medium analysis.
- Organic search performance analysis.
- Audience and engagement analysis.
- Identifying discrepancies between GA4, Google Search Console and other platforms.
- Using analytics data to identify actionable SEO opportunities.

5. Looker Studio & Reporting

- Build and manage client-facing Looker Studio dashboards.
- Create dashboards that make SEO performance easy for clients to understand.
- Connect and work with data from GA4, Google Search Console and other relevant platforms.
- Automate recurring SEO reporting wherever possible.

- Develop dashboards covering

- Organic traffic
- Organic conversions / Key Events





- Keyword performance
- Landing-page performance

- Search visibility

- GSC performance

- Technical SEO health

- Backlinks

- Content performance

- Business KPIs
- Continuously improve reporting workflows to reduce manual effort for the team.

6. AEO / AI Search Optimization

- Develop and implement AEO (Answer Engine Optimization) strategies.
- Optimize content for AI-driven search and answer engines.
- Understand how users are increasingly searching through AI platforms and conversational interfaces.
- Identify opportunities to improve brand visibility in AI-generated answers.
- Work on entity optimization, topical authority, structured content and citation/mention opportunities.
- Monitor developments across AI search and emerging search experiences.
- Help clients adapt their SEO strategies to the changing search landscape.

7. Off-Page SEO & Link Building

- Develop high-quality link acquisition strategies.
- Identify relevant websites, publications and industry platforms for link-building opportunities.
- Manage guest-posting and digital outreach activities.
- Build relationships with publishers, website owners and relevant industry platforms.
- Ensure backlinks meet quality, relevance and authority standards.
- Monitor backlink profiles and identify potentially harmful or low-quality links.
- Track link-building performance and contribution to SEO growth.

8. Digital PR & Media Management

- Develop and execute SEO-focused Digital PR and media outreach strategies.
- Manage press-release activities and media placements.
- Identify relevant publications and journalists for client stories.
- Work with content/PR teams to create newsworthy stories and campaigns.
- Identify opportunities for brand mentions, citations and authoritative media coverage.
- Understand how PR and media coverage can contribute to brand authority, backlinks and search visibility.

9. Technical SEO The candidate should have a strong understanding of:

- Crawling and indexing
- Robots.txt
- XML sitemaps
- Canonicalization
- Redirects
- Status codes
- Core Web Vitals
- JavaScript SEO
- Structured data / Schema
- Internal linking
- Site architecture
- Duplicate content
- International SEO where applicable
- Mobile SEO
- Google Search Console

The candidate should be capable of working with developers and explaining technical SEO requirements clearly. 10. Content & On-Page SEO

- Develop content strategies based on keyword research, search intent and business objectives.
- Identify content gaps and opportunities.
- Build topic clusters and topical authority strategies.
- Review and optimize existing website content.
- Work closely with content writers to ensure SEO best practices are followed.
- Ensure content is optimized for both traditional search and AI/answer engines.
- Evaluate content based on rankings, traffic, engagement and conversions.

11. SEO Performance & Business Reporting





- Analyse monthly SEO performance and identify key drivers behind growth or decline.
- Move beyond reporting traffic and rankings to demonstrate business impact.
- Prepare monthly/quarterly SEO reviews and presentations.
- Identify what worked, what did not work and what needs to change.
- Develop actionable recommendations based on performance data.
- Forecast SEO opportunities and expected outcomes where appropriate.

Key Skills Required

Must Have

- 5+ years of SEO experience, including significant team-management experience.
- Proven experience managing SEO teams.
- Strong client-facing and presentation skills.
- Excellent verbal and written communication.
- Strong understanding of SEO strategy and execution.
- Advanced knowledge of GA4.
- Strong hands-on experience with Looker Studio.
- Experience with Google Search Console.
- Strong understanding of technical, on-page and off-page SEO.
- Experience with AEO / AI Search Optimization.
- Experience managing guest posts and link-building campaigns.
- Understanding of digital PR and press-release management.
- Strong analytical and problem-solving ability.
- Ability to manage multiple clients and priorities simultaneously.

Good to Have

- Experience with enterprise SEO.
- Experience in managing multiple SEO accounts simultaneously.
- Knowledge of Google Tag Manager (GTM).
- Experience with schema/structured data.
- Knowledge of tools such as Semrush, Ahrefs, Screaming Frog, Sitebulb, etc.
- Understanding of CRO and landing-page optimization.
- Basic understanding of HTML, CSS and JavaScript from an SEO perspective.
- Experience working with WordPress and other CMS platforms.
- Experience with international/multilingual SEO.
- Understanding of AI tools and their impact on SEO.
- Experience with digital PR campaigns and media outreach.

Leadership Expectations The successful candidate will be expected to:

- Own the SEO function rather than simply execute tasks.
- Take responsibility for client performance and account health.
- Identify problems before they become client escalations.
- Create repeatable processes and improve team efficiency.
- Train and develop junior SEO professionals.
- Challenge existing strategies when data suggests a better approach.
- Ensure every recommendation has a clear business rationale.
- Build a team that is capable of delivering high-quality SEO without constant supervision.

Key Performance Indicators (KPIs) Performance will be evaluated on:

- Client retention and satisfaction
- Organic traffic and qualified organic growth
- Organic conversions / Key Events
- Keyword and SERP visibility
- SEO strategy implementation
- Technical SEO improvements
- Quality and quantity of authority-building opportunities
- AEO / AI search visibility
- Quality of client reporting and dashboards
- Timeliness and quality of deliverables
- Team productivity and development
- Reduction in manual reporting and operational inefficiencies
- Successful identification and execution of new growth opportunities

What We Are Looking For We are looking for someone who combines AEO/SEO expertise with leadership and business thinking.

A Post Graduate degree in Marketing, Digital Marketing, Business, Communications, Computer Science or a related field is preferred but strong relevant SEO/ AEO experience will be given greater importance than academic qualifications.

📌 SEO/ AEO Manager (New Delhi)
🏢 DGTL360
📍 New Delhi