IPEC – MARKETING & BUSINESS DEVELOPMENTExecutive / Internship Programme

Location: Bokaro, Jharkhand

POSITION TITLE

Marketing Executive / Marketing Intern – Education, Brand & Business Development

ABOUT THE OPPORTUNITY

IPEC is seeking motivated, result-oriented and professionally driven individuals to join its Marketing & Business Development function.

The role offers exposure to education-sector marketing, digital marketing, brand development, lead generation, student acquisition, market research, events and stakeholder engagement.

We invite applications from both graduates seeking a full-time career opportunity and students/freshers seeking structured practical experience through a 3-month internship programme.

1. MARKETING EXECUTIVEPosition

Marketing Executive – Education Marketing, Digital Marketing & Business Development Employment Type: Full-Time

Location: Bokaro, Jharkhand

Experience: 0–4 Years

Eligibility: Graduate & Above

Working Days: 6 Days/Week

Working Hours: 10:00 AM – 7:00 PM (including break)

Compensation: ₹10,000 – ₹35,000 per month

Number of Positions: 1

ROLE OVERVIEW The selected candidate will support and execute IPEC's marketing, brand-building and student acquisition initiatives across both online and offline channels.

The position involves working closely with the management and internal teams to develop campaigns, generate leads, strengthen brand visibility and improve engagement with students, parents and the local education community.

KEY RESPONSIBILITIES

Marketing & Campaign Management

- Plan and execute online and offline marketing campaigns.
- Support promotional campaigns for courses, admissions, tests and academic programmes.
- Assist in developing marketing plans and campaign calendars.
- Monitor campaign performance and recommend improvements.

Digital Marketing & Social Media

- Manage and coordinate IPEC's presence across Instagram, Facebook, YouTube and other relevant platforms.
- Support social media content planning, publishing and engagement.
- Assist in digital advertising and online lead-generation activities.
- Explore and implement relevant AI and marketing technology tools.

Business Development & Lead Generation

- Generate and track prospective student and parent leads.
- Support enquiry management and student/parent engagement.




- Coordinate with the counselling and admissions teams for lead conversion.
- Maintain accurate lead and campaign records.

Branding & Outreach

- Execute brand-promotion and awareness activities.
- Coordinate school outreach, events, exhibitions and BTL activities.
- Coordinate with external vendors, agencies and promotional partners.
- Support development of marketing materials and promotional campaigns.

Market Intelligence

- Conduct local market research and competitor analysis.
- Track competitor campaigns, offerings and promotional activities.
- Identify opportunities for improving IPEC's market presence.

CANDIDATE PROFILE We are looking for candidates who demonstrate:
- Strong verbal and written communication skills.
- Professional interpersonal and relationship-building abilities.
- Interest in marketing, branding and business development.
- Basic understanding of digital marketing and social media.
- Familiarity with AI tools and willingness to learn new technologies.
- Analytical and problem-solving ability.
- Creativity combined with a result-oriented approach.
- Ability to work independently as well as with a team.
- Proactive attitude and willingness to take ownership of assigned responsibilities.

Fresh graduates with strong communication skills and a genuine interest in marketing are encouraged to apply.

1. THREE-MONTH MARKETING INTERNSHIPProgramme Title

Marketing Intern – Education Marketing, Digital Marketing & Business Development

Duration: 3 Months

Location: Bokaro, Jharkhand

Eligibility: Students, Fresh Graduates, Aspiring Marketers & Interested Candidates

PROGRAMME OVERVIEW

IPEC's 3-month Marketing Internship is designed for individuals who want to gain practical, industry-oriented exposure to marketing within the education sector.

The internship is structured around learning, guided execution and real-world marketing projects, allowing interns to understand how an education brand plans campaigns, acquires students, builds awareness and engages its target audience.

AREAS OF EXPOSURE





During the internship, participants may gain practical exposure to:

- Education marketing and campaign planning
- Digital marketing and social media management
- Lead generation and student acquisition
- Student and parent engagement
- Brand development and promotional activities
- Market research and competitor analysis
- School outreach and BTL marketing
- Events and campaign execution
- Content development and advertising
- Marketing analytics and campaign reporting
- AI tools for marketing and productivity
- Practical business communication and qualified coordination

WHAT YOU WILL GAIN The programme is intended to provide exposure beyond classroom theory. Interns will have the opportunity to:

LEARN → WORK ON REAL ACTIVITIES → RECEIVE GUIDANCE → BUILD PROFESSIONAL SKILLS → GAIN INDUSTRY EXPOSURE The objective is to help participants develop practical capabilities that can support their future careers in Marketing, Digital Marketing, Business Development, Branding, Sales and Education Management.

WHY JOIN IPEC?

- Practical exposure to a growing education brand.
- Opportunity to work on real marketing initiatives.
- Exposure to both online and offline marketing.
- Guidance from experienced professionals.
- Opportunity to understand the complete marketing-to-lead-conversion process.
- Experience in using contemporary AI and digital marketing tools.
- Development of communication, analytical and professional skills.
- Opportunity to understand marketing within the competitive education sector.

WHO SHOULD APPLY?For Full-Time Position Graduates and professionals with 0–4 years of experience who are interested in Marketing, Digital Marketing, Business Development, Branding or Education Marketing.

For Internship

Students, fresh graduates and individuals looking to build practical experience in Marketing, Digital Marketing, Business Development or Brand Management.

HOW TO APPLY

Call / WhatsApp: (phone hidden)

Location: IPEC, Bokaro, Jharkhand

Website: www.ipecbokaro.com For the complete , compensation details, internship information or application process, contact the IPEC recruitment team.

IPEC

Learn. Experience. Create. Grow.

Pay: ₹180.00 - ₹250.00 per day

Benefits

- Flexible schedule
- Paid sick time

Work Location: In person

📌 Senior Marketing Executive & Marketing Intern – Education | Digital Marketing | Student Counselling (Bokaro Steel City)
🏢 IPEC EDUSERV PVT.LTD
📍 Bokaro Steel City