Senior Manager, Digital Marketing

Overview

We are looking for a highly driven, analytical, and commercially focused Senior Manager, Digital Marketing to lead and scale our performance marketing initiatives across app and web channels.

Key Responsibilities

- Own the performance marketing strategy across Google and Meta, covering both app and web acquisition.
- Plan, launch, optimize, and scale campaigns across Google Search, App Campaigns, Performance Max, Display, YouTube, and Meta.
- Manage budgets, bidding strategies, forecasts, and channel allocation to maximize business outcomes.
- Drive improvements across key metrics including CPI, CAC, ROAS, conversion rate, revenue, and customer quality.
- Optimize the full acquisition funnel, from impressions, CTR, and CVR to installs, transactions, retention, and repeat behaviour.
- Build and manage a structured experimentation roadmap across creatives, audiences, bidding, offers, landing pages, and app journeys.
- Identify and scale recent growth opportunities through audience expansion, channel diversification, creative innovation, and emerging platforms.
- Align campaign strategy with consumer behaviour, market trends, promotional events, and seasonal demand.
- Collaborate with product, analytics, content, design, category, and business teams to improve conversion and customer experience.
- Develop dashboards, reporting frameworks, and performance reviews that translate data into clear business recommendations.




- Use AI tools and automation to improve campaign planning, reporting, creative workflows, monitoring, and decision-making.
- Lead, mentor, and develop a high-performing digital marketing team.
- Present performance, forecasts, risks, opportunities, and investment recommendations to senior stakeholders.

Educational Qualification: MBA is preferred but not Must Years of Experience (Minimum & Maximum): 8 to 10 years of experience in performance marketing, growth marketing, digital acquisition, or a related field.

What is the nature and scope of responsibilities the candidate should have handled?

- Strong hands-on expertise in managing and scaling campaigns across Google Ads and Meta Ads.
- Proven experience managing large marketing budgets while maintaining strong control over CAC, ROAS,
- and revenue.
- Strong background in transaction-led, purchase-led, app-first, or revenue-driven businesses.
- Strong hands-on expertise in managing and scaling campaigns across Google Ads and Meta Ads.
- Proven experience managing large marketing budgets while maintaining strong control over CAC, ROAS,
- and revenue.
- Strong background in transaction-led, purchase-led, app-first, or revenue-driven businesses.

Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Senior Digital Marketing Manager (Bengaluru)
🏢 MakeMyTrip
📍 Bengaluru