Role Overview The Senior Creative Designer is responsible for both creative strategy and design execution. This role develops creative concepts, directs the visual style of campaigns, creates high-quality designs, and guides junior designers to maintain a robust and consistent creative standard.

Key Responsibilities

- Creative Strategy & Concept Development**

- Develop creative concepts and campaign ideas for clients.

- Create visual directions based on marketing objectives, target audiences and brand identity.

- Develop scroll-stopping concepts for social media and digital advertising.

- Translate marketing strategies and campaign briefs into creative ideas.

- Research current design, advertising and social-media trends.

Design & Creative Execution

- Design high-quality social media posts, carousels, advertisements, banners, presentations and campaign creatives.

- Develop brand identities, visual systems and creative guidelines when required.

- Create multiple creative variations for Meta and other digital advertising campaigns.

- Ensure designs are visually appealing, strategically relevant and conversion-focused.

- Handle important/high-priority client designs personally.

Creative Quality Control

- Review and approve designs before they are delivered or published.

- Maintain consistency in typography, layout, colours, imagery and brand identity.

- Identify weak designs and improve them before client submission.

- Establish and maintain the agency's creative quality standards.

Team Leadership & Mentoring

- Guide Graphic Designers and Graphic Design Interns.





- Provide creative direction and constructive feedback.

- Train junior designers to improve their design skills and creative thinking.

- Distribute design tasks based on skill level and project requirements.

- Build a culture of experimentation, creativity and continuous improvement.

Marketing Collaboration

- Work closely with the Marketing Head, Digital Marketing Executives and Project Manager.

- Collaborate with copywriters/content creators to develop strong visual + copy combinations.

- Work with the performance marketing team to create conversion-focused ad creatives.

- Participate in campaign brainstorming and client discussions when required.

Core Skills Required

- Strong graphic design and visual communication skills

- Creative concept development

- Social media design

- Advertising creative development

- Branding and visual identity

- Typography, colour theory and composition

- Photoshop / Illustrator / Figma / Canva or equivalent tools

- Understanding of Meta advertising creatives

- Strong knowledge of current social-media design trends

- Creative problem-solving

- Leadership and mentoring skills

Key Performance Indicators (KPIs)

- Quality and originality of creative concepts

- Client satisfaction with creative work

- Creative approval rate

- Timely delivery of designs

- Performance of advertising creatives

- Improvement in junior designers' skills

- Consistency of client brand identity

- Number and quality of new creative concepts developed

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Senior Creative Designer (Thiruvananthapuram)
🏢 Afresh Study Abroad
📍 Thiruvananthapuram