Brand Manager — Nutraceuticals (Early-Stage D2C Launch)

? Bangalore | Full-time | In-person

About EYRA

EYRA is a new nutraceutical brand launching in India, built on a straightforward premise: most quality claims in this category are marketing, and ours are testable. Every batch we ship is independently tested — heavy metals, potency, purity — and every raw material is verified before it goes near a formulation. We're starting with Magnesium + Glycine (Sleep & Recovery), with Vitamin D3 + K2 and Omega-3 Fish Oil next in the pipeline.

The Role

This isn't a role to manage an existing brand — it's a role to build one. We need someone who has done this before and can own the ground-level work of taking EYRA from a formulation and a manufacturing spec to a real product on shelves and screens, with minimal hand-holding.

What you'll own

- Brand positioning, voice, and messaging across web, social, and packaging — translating our sourcing and testing standards into language people actually care about, not just spec-sheet claims
- End-to-end D2C launch: website build-out, product content, and go-live
- Marketplace setup and management (Amazon, Flipkart seller onboarding and listings)
- Packaging and label execution, working directly with design and our regulatory consultant to keep everything FSSAI-compliant




- Launch marketing: founding-customer seeding, micro-influencer outreach, early paid social — building initial demand before and at launch
- Our social presence from zero — Instagram and LinkedIn, building both from scratch
- Pricing and launch offer strategy
- Tracking what's actually working post-launch — CAC, reviews, repeat purchase — and adjusting in real time

What we're looking for

- 4-6+ years in brand or marketing roles, ideally in D2C, wellness, FMCG, or health/nutraceutical categories
- Real experience taking a product from pre-launch to market — not just running an existing playbook
- Comfortable being a generalist early hire: you'll be doing the work yourself as often as directing others
- Strong writing instincts — able to turn technical or scientific claims into clear, honest consumer messaging without dumbing them down or overselling them
- Working knowledge of Shopify and marketplace seller platforms

Strong plus, not required

- Experience in a regulated consumer category (health, food, pharma, supplements) and comfort working within compliance constraints rather than around them
- Startup or 0-to-1 experience specifically
- Genuine interest in the wellness/supplements space

📌 Senior Brand Manager (Bengaluru)
🏢 Eyra
📍 Bengaluru