Job Title: SEO Specialist

Experience: 2-5 Years

Location: Noida Sec-16, WTT Building

Type: Full-Time

Company Description GreenHonchos is a digital commerce growth partner that helps modern retail brands scale profitably by making complex commerce ecosystems clear and manageable. With over a decade of experience and more than 200 global retail brands supported across India and the GCC, the company focuses on transforming fragmented operations into data-driven, insight-led growth systems. GreenHonchos operates at the intersection of commerce strategy, technology, and performance intelligence, using data, AI, and business insights to deliver outcome-focused solutions.

Its service spectrum includes eRetail consulting, eCommerce technology, digital commerce, and data analytics, serving retail businesses, physical stores, malls, and B2B/B2C sectors such as supermarkets, grocery, and healthcare/pharma. The company has offices in Delhi, Bengaluru, and Dubai.

Role Description

- Develop and execute comprehensive SEO strategies to improve organic visibility, website traffic, rankings, and conversions.
- Drive AEO (Answer Engine Optimization) strategies to improve brand visibility in AI-generated answers, featured snippets, and search engine answer boxes.
- Implement GEO (Generative Engine Optimization) strategies to enhance brand presence across AI search platforms and generative search experiences.
- Conduct in-depth keyword research, search intent analysis, and competitor research to guide content strategies.
- Optimize content for traditional search engines, AI search engines, and conversational search queries.




- Review technical SEO issues and recommend fixes related to website architecture, crawlability, indexing, page speed, and Core Web Vitals.
- Optimize website content, landing pages, meta tags, headings, internal linking, and paid search copy.
- Develop and execute on-page and off-page SEO strategies, including link-building and digital PR initiatives.
- Identify opportunities to improve brand mentions, citations, and visibility across AI-generated search results.
- Monitor and analyze organic traffic, keyword rankings, search visibility, AI search performance, and other SEO metrics.
- Prepare regular SEO reports and share actionable insights with stakeholders.
- Collaborate with content, social media, PPC, and development teams to optimize integrated marketing campaigns.
- Leverage AI tools and emerging technologies to improve SEO research, content optimization, and reporting.
- Stay updated with the latest SEO, AEO, GEO, AI search, and digital marketing trends.
- Lead, mentor, and manage SEO team members while ensuring timely execution of SEO strategies and deliverables.

Knowledge, Skills and Abilities

- Proven experience as an SEO Manager, SEO Lead, SEM Manager, or in a similar role.
- Strong knowledge of current SEO practices,



including on-page, off-page, technical SEO, and local SEO.
- Hands-on experience with AEO, GEO, AI search optimization, and search intent strategies.
- Understanding of how search engines and generative AI platforms discover, interpret, and present content.
- Proficiency in keyword research, competitor analysis, content optimization, and SEO audits.
- Knowledge of HTML, CSS, website architecture, schema markup, and technical SEO fundamentals.
- Experience with SEO reporting and performance analysis.
- Familiarity with Google Search Console, Google Analytics 4, Ahrefs, SEMrush, Screaming Frog, and other SEO tools.
- Understanding of AI search platforms and optimization strategies for generative search visibility.
- Strong analytical mindset with numerical aptitude and data-driven decision-making skills.
- Excellent communication, collaboration, and stakeholder management skills.
- Solid organizational, problem-solving, and leadership abilities.
- Ability to manage multiple SEO projects, priorities, and deadlines.
- Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.

Key Performance Indicators (KPIs)

- Organic traffic growth and keyword ranking improvements.
- Organic conversions and qualified traffic generation.
- Technical SEO health and website performance.
- Growth in featured snippets, rich results, and AI search visibility.
- Improvement in AEO and GEO performance.
- Backlink quality and domain authority growth.
- SEO campaign performance and timely delivery of projects.

📌 Search Engine Optimization Specialist (Noida)
🏢 GreenHonchos
📍 Noida