Search Engine Optimization Specialist

Lamrin Hotels & Resorts is looking for an SEO Specialist with strong experience in Local SEO and hotel ranking. This is a full time, on-site role based in New Delhi, Delhi.

The ideal candidate should have hands-on experience in improving the visibility of hotels on Google Search and Google Maps, generating organic bookings, calls, and inquiries through local search optimization.

Key Responsibilities

- Plan and execute Local SEO strategies for hotel properties and the brand website.
- Optimize and manage Google Business Profiles (GMB/GBP) for all hotel locations.
- Improve rankings for high-intent hotel keywords such as hotel in Goa , hotel in Rishikesh

, resort in Palampur

, etc.

- Conduct local keyword research and competitor analysis.
- Perform SEO audits and implement technical, on-page, and content improvements.
- Optimize titles, meta descriptions, internal linking, schema markup, and location pages.

- Build high-quality local citations and relevant backlinks.
- Monitor rankings, traffic, calls, direction requests, and booking-related metrics using Google Analytics, Search Console, Ahrefs, SEMrush, and related tools.

- Collaborate with content, design, and marketing teams to support campaigns and seasonal promotions.
- Track Google algorithm updates and recommend improvements to maintain and enhance local visibility.

Required Qualifications




- 3–5 years of hands-on experience in SEO, with a strong focus on Local SEO for hotels, resorts, homestays, or hospitality brands.
- Proven experience in improving rankings on Google Search and Google Maps.

- Demonstrated success in generating organic hotel bookings, calls, and inquiries through local SEO strategies.
- Strong knowledge of Google Business Profile optimization, local citations, reviews management, and local ranking factors.
- Expertise in keyword research, on-page SEO, and SEO audits.

- Experience with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar.
- Familiarity with WordPress or other CMS platforms.
- Basic understanding of HTML/CSS.

- Strong analytical skills, attention to detail, and the ability to convert data into actionable SEO strategies.
- Excellent communication skills and the ability to manage multiple projects.

Preferred

- Experience working with hospitality, travel, tourism, or hotel brands.
- Understanding of booking funnels, OTA visibility, and location-based search behavior.

Compensation

₹30,000 – ₹35,000 per month (based on experience and hotel SEO expertise).

Candidates who have successfully improved local rankings and organic bookings for hotel properties are strongly encouraged to apply.

📌 Search Engine Optimization Specialist (Noida)
🏢 Lamrin Hotels u0026 Resorts
📍 Noida