Company: ERIDANI

Industry: Fashion & Women’s Footwear | D2C E-commerce

Website: eridani.in

Location: Mumbai

Job Designation: Growth Executive

Experience: 4–6 years

Employment Type: Full-time

HR email ID:- [email protected] / [email protected]

HR Number:- ‪ 77382 59157‬

About ERIDANI

ERIDANI is a growing D2C women’s footwear brand offering stylish and contemporary footwear for women across online and offline stores.

We are looking for an SEO Executive who can take ownership of SEO for the ERIDANI website and help us grow organic traffic, search visibility, rankings, and revenue through Google and emerging AI-powered search platforms.

This is a hands-on role where you will be responsible for planning, executing, monitoring, and improving the complete SEO strategy for our Shopify website.

Key Responsibilities

- SEO Strategy & Planning

- Develop and execute the overall SEO strategy for ERIDANI.
- Create monthly and quarterly SEO plans based on business priorities.
- Identify opportunities to increase organic traffic, rankings, and revenue.
- Conduct regular competitor and market research.
- Identify keyword gaps and opportunities across product, collection, category, and informational searches.
- Build strategies around high-intent commercial keywords.

2. Technical SEO

- Take ownership of the technical SEO health of the Shopify website.
- Identify and resolve issues related to:
- Indexing and crawling
- Sitemap
- Robots.txt
- Canonical tags
- Meta robots
- Duplicate URLs/content
- Redirects
- Broken links
- URL structure
- Pagination
- Internal linking
- Structured data/schema
- Image SEO
- Core Web Vitals and page speed
- Regularly monitor Google Search Console and identify indexing or coverage issues.
- Coordinate with developers/Shopify partners to implement technical SEO recommendations.

- On-Page SEO

- Optimize:
- Product pages
- Collection pages
- Category pages
- Blog pages
- Landing pages
- Meta titles and descriptions
- H1/H2/H3 structure
- Image alt text
- Internal links
- Product and collection content
- Ensure pages are optimized for both search engines and users.
- Identify pages with ranking potential and improve their content and SEO structure.

- Keyword Research & Content Strategy

- Conduct keyword research for products, categories, collections, and blogs.
- Identify long-tail and high-intent search opportunities.
- Build and maintain a keyword mapping strategy.
- Develop SEO content briefs for blogs and landing pages.




- Identify content gaps based on competitors and search demand.
- Work with the content team to ensure content is useful, natural, and search-focused.

- AI Search / AEO

- Work on improving ERIDANI's visibility across emerging AI search platforms.
- Understand how users search through platforms such as ChatGPT, Google AI Overviews, and other AI-powered search experiences.
- Optimize content for Answer Engine Optimization (AEO) and AI search visibility.
- Identify opportunities to improve ERIDANI's presence for conversational and product-related searches.
- Monitor changes in AI search and adapt the SEO strategy accordingly.

6. Shopify SEO

- Robust understanding of Shopify SEO is required.
- Manage SEO requirements across Shopify products, collections, pages, and blogs.
- Understand Shopify's URL structure and SEO limitations.
- Identify opportunities for improving collection/product architecture and internal linking.
- Coordinate with the Shopify developer/team for required technical changes.
- Ensure new products, collections,s and website sections are SEO-ready before launch.

- Analytics & Reporting

- Monitor SEO performance using:
- Google Search Console
- Google Analytics 4
- Shopify Analytics
- SEO tools such as Ahrefs, Semrush, or similar
- Track:
- Organic sessions
- Organic revenue
- Organic conversions/orders
- Keyword rankings
- Click-through rate
- Impressions
- Indexed pages
- Non-branded vs branded traffic
- Landing-page performance
- Prepare monthly SEO reports with clear insights and action points.
- Don't just report numbers; identify what is working, what isn't, and what should be done next.

- Competitor Analysis

- Regularly monitor SEO strategies of key competitors.
- Analyze competitor:
- Keywords
- Content
- Backlinks
- Collection/category structure
- Product page optimization
- Search visibility
- Identify opportunities where ERIDANI can outperform competitors.

- Off-Page SEO

- Develop a relevant and quality-focused backlink strategy.
- Identify link-building and digital PR opportunities.




- Monitor backlink profile and identify potentially harmful links.
- Build relationships with relevant fashion, lifestyle, footwear,r and e-commerce websites.
- Focus on quality and relevance rather than bulk backlinks.

- SEO for New Website Launches & Changes

- Review SEO requirements before launching new collections, products, landing pages, and website sections.
- Ensure redirects, canonicals, internal links, and metadata are properly implemented.
- Conduct SEO checks after major Shopify/theme changes.
- Maintain an SEO checklist for website updates.

Requirements

- 5–7 years of hands-on SEO experience.
- Experience working with e-commerce/D2C brands.
- Experience with Shopify SEO is strongly preferred.
- Strong understanding of technical SEO and on-page SEO.
- Experience with Google Search Console and GA4.
- Working knowledge of Ahrefs, Semrush,h or similar SEO tools.
- Strong keyword research and competitor analysis skills.
- Understanding of e-commerce SEO and product/collection page optimization.
- Basic understanding of HTML and website structure.
- Good analytical and problem-solving skills.
- Ability to work independently and take ownership of SEO.
- Strong communication and coordination skills.

Good to Have

- Experience working with fashion, footwear, beauty,ty or lifestyle D2C brands.
- Experience with AEO / AI Search Optimization.
- Understanding of Shopify theme structure.
- Knowledge of Google Merchant Center and e-commerce search.
- Basic understanding of CRO and user journey optimization.
- Experience working with content and development teams.

What You Will Own The person joining this role will be responsible for the end-to-end SEO performance of ERIDANI's website, including:

Technical SEO → Keyword Research → On-Page SEO → Content Strategy → Shopify SEO → Internal Linking → Competitor Research → AEO/AI Search → Reporting → SEO Growth

We are looking for someone who is hands-on, data-driven, and willing to take ownership, rather than someone who only prepares SEO reports.

What Success Looks Like

- Growth in qualified organic traffic
- Improvement in important keyword rankings
- Growth in non-branded organic traffic
- Increase in organic revenue and orders
- Better indexing and technical SEO health
- Improved visibility across Google and AI search platforms
- Stronger rankings for product and collection keywords
- Consistent execution of the monthly SEO roadmap

📌 Search Engine Optimization Executive (Mumbai)
🏢 Eridani Fashions Private
📍 Mumbai