– Sales Coordinator

Position

Sales Coordinator

Department: Sales & Business Development

Reporting To: Sales Manager / Regional Sales Manager / National Sales Manager

Location: Kolkata / Regional Sales Office]

Experience: 4–5 years in sales coordination, sales administration, customer service, or a related role

Job Purpose The Sales Coordinator will provide comprehensive administrative and operational support to the sales team to ensure smooth coordination from lead generation and quotation through order processing, delivery, invoicing, and payment collection.

The role requires strong coordination, follow-up, communication, reporting, and organizational skills, with a high level of accuracy and ownership.

Key Responsibilities

1. Sales Coordination

 Coordinate with Sales Managers and sales executives for day-to-day sales activities.  Maintain and update customer, dealer, project, and enquiry records.

 Track Funnel/enquiries from initial receipt through quotation and order closure.

 Ensure timely communication between sales, customers, dealers, and internal departments.

1. Enquiry & Lead Management

 Receive and register customer/dealer enquiries.  Maintain an updated lead and enquiry database.

 Follow up with the sales team regarding pending enquiries and quotations.

 Track lead status, expected order date, opportunity value, and next action.

 Ensure no genuine enquiry remains unattended.

1. Quotation & Order Processing

 Prepare quotations, commercial offers, and other sales documents as required.  Coordinate internal approvals for pricing, discounts, special terms, and project quotations.

 Process confirmed purchase orders and coordinate with commercial/operations teams.

 Verify customer details, product specifications, quantities, pricing, and agreed terms before order processing.

1. Order & Delivery Follow-up

 Track order status from confirmation through dispatch and delivery.



 Coordinate with production, warehouse, logistics, service, and finance teams.

 Keep the sales team and customer updated regarding expected delivery timelines.

 Escalate delays or execution issues promptly.

1. Sales Funnel & Reporting

 Maintain the team's sales funnel and pipeline database.  Collect periodic sales projections from sales personnel.

 Prepare daily, weekly, and monthly sales reports.

 Track target versus achievement.

 Support management in preparing sales review reports and presentations.

 Maintain accurate information on order booking, billing, collections, and pending orders.

1. Customer & Dealer Coordination

 Maintain regular communication with customers and dealers regarding orders, quotations, documentation, and delivery.

 Coordinate customer requirements with the appropriate sales person.

 Support dealer onboarding and documentation.

 Maintain dealer-wise sales and outstanding information.

1. Payment & Outstanding Coordination

 Coordinate with the sales team and finance department regarding pending payments.  Maintain an updated outstanding statement.

 Send payment reminders where required.

 Track committed payment dates and update the concerned sales manager.

 Highlight long-pending or critical outstanding accounts to management.

1. Documentation & Records

 Maintain organized records of: o Purchase Orders o Quotations o Invoices o Customer information o Dealer information o Sales reports o Project documents o Payment commitments

 Ensure timely filing and retrieval of sales-related documents.





1. Internal Coordination

 Coordinate effectively with: o Sales o Finance o Commercial o Logistics o Warehouse o Service o Management

 Follow up on cross-functional activities required for successful order execution.

1. Customer Service Support

 Respond professionally to routine customer queries.  Coordinate service, installation, documentation, and delivery-related requirements.

 Ensure customer issues are routed to the appropriate department and followed through to closure.

Key Performance Indicators (KPIs)

 Enquiry Response Time

 Quotation Turnaround Time

 Order Processing Accuracy

 Pending Enquiry Control

 Sales Report Accuracy

 Forecast Data Accuracy

 Order Execution Follow-up

 Customer/Dealer Response Time

 Outstanding Follow-up

 Documentation Accuracy

 Internal Coordination Effectiveness

Required Skills & Competencies

 Strong coordination and follow-up skills

 Excellent written and verbal communication

 Positive knowledge of MS Excel, Word, PowerPoint, and email

 CRM/ERP knowledge preferred

 Strong attention to detail

 Time management and organizational skills

 Ability to work under deadlines

 Customer-focused approach

 Problem-solving ability

 Ability to coordinate with multiple departments

 Strong ownership and accountability

Educational Qualification

 Graduate in Business Administration, Commerce, Marketing, or a related discipline.

 MBA/PGDM or relevant sales/operations qualification will be an advantage.

Expected Outcome The Sales Coordinator should ensure that the sales team can focus maximum time on customer engagement, lead generation, and business conversion by providing accurate,

timely, and proactive coordination across the complete sales cycle.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Sales Coordinator (Kolkata)
🏢 Q-Line Biotech
📍 Kolkata