Company Description Swastika Electricals & Fertilizers is a long-standing dealership focused on supplying high-performance electrical wires, cables, and aerial bundled (AB) cable accessories across India. For over 21 years, the company has supported industries, infrastructure projects, commercial developments, government utilities, and residential builders. It is known for technical expertise, customer-focused service, and consistent quality in every engagement.

Swastika

Electricals & Fertilizers partners with leading national and global brands such as Sicame India Connectors Pvt. Ltd., KEI Industries Ltd., Universal Cables Limited, and Larsen & Toubro Ltd., enabling it to support projects of diverse size and complexity. In a market demanding reliability, efficiency, and safety, the company offers solutions that meet and often exceed industry standards.

Role Description This is a full-time, on-site Sales Associate role based in New Delhi.

The Sales

Associate will engage with customers to understand their requirements, present suitable product solutions, and support the end-to-end sales cycle for electrical wires, cables, and AB cable accessories.

Responsibilities include managing inquiries, preparing quotations, following up on leads, and maintaining strong relationships with builders, contractors, project managers, and institutional buyers. The role involves coordinating with internal teams and suppliers for timely order processing,



delivery tracking, and after-sales support.

The Sales

Associate will also contribute to market research, participate in branch-level sales promotions, and maintain accurate records of sales activities and customer interactions.

Qualifications

- Strong customer service and relationship-building skills, with the ability to communicate clearly and professionally with diverse stakeholders.
- Basic understanding of electrical products (wires, cables, AB cable accessories) or willingness to learn technical details quickly.
- Sales and negotiation skills, including lead follow-up, quotation preparation, and closing deals in a business-to-business environment.
- Ability to work on-site in Recent Delhi, manage time effectively, and handle multiple customer requirements and projects simultaneously.
- Proficiency in using phones, email, and basic office software (e.g., spreadsheets, word processing) for sales coordination and documentation.
- Excellent spoken and written communication skills in English; knowledge of Hindi and other regional languages is an advantage.
- Prior experience in sales, dealership operations, or distribution (preferably in electrical or construction-related products) is beneficial.
- Minimum of a high school diploma; a bachelor’s degree in business, commerce, engineering, or a related field is an added advantage.

📌 Sales Associate (New Delhi)
🏢 Swastika Electricals u0026 Fertilizers Delhi
📍 New Delhi