Sales & Marketing Executive Iron & Steel Industry

Department: Sales & Marketing

Industry: Iron & Steel / Steel Trading / Fabrication

Job Type: Full-Time

Experience: 2–5 Years

Reporting To: Sales Manager / Business Head

About the Role

We are looking for a dynamic and result-oriented Sales & Marketing Executive with experience in the Iron & Steel industry. The candidate will be responsible for developing current business, managing existing customers, generating sales leads, conducting market visits, and achieving monthly sales targets.

The ideal candidate should have a solid understanding of steel products, industrial customers, construction companies, fabricators, contractors, infrastructure companies, and dealers.

Key Responsibilities

1. Sales & Business Development

- Generate recent leads and convert them into customers.
- Identify potential customers in the steel, construction, fabrication, infrastructure, manufacturing and industrial sectors.
- Achieve monthly and annual sales targets.
- Develop new markets and territories for steel products.
- Handle enquiries, quotations, negotiations and order closures.
- Maintain regular follow-up with prospective and existing customers.
- Develop long-term relationships with key customers.

2. Product & Market Knowledge

- Develop good knowledge of MS plates, sheets, angles, channels, beams, flats, pipes, sections, structural steel and other iron & steel products.
- Understand customer requirements regarding size, grade, quantity, specification and delivery.
- Track market prices, competitor pricing, demand and customer trends.
- Provide market feedback to management.

3.



Field Sales & Customer Visits

- Conduct regular field visits to customers, contractors, fabricators, industries, dealers and project sites.
- Identify upcoming construction and industrial projects.
- Generate enquiries through direct visits, references and networking.
- Understand customer requirements and coordinate internally for timely fulfilment.

4. Order & Customer Coordination

- Coordinate with Purchase, Stock, Production, Dispatch, Accounts and CRM teams for smooth order execution.
- Follow up on stock availability, pricing, dispatch and delivery schedules.
- Ensure proper communication with customers throughout the sales cycle.
- Follow up for outstanding payments wherever required.

5. Digital & Marketing Activities

- Generate leads through WhatsApp, email, LinkedIn, social media, online platforms and digital campaigns.
- Maintain a database of customers, prospects, dealers and contractors.
- Support digital marketing initiatives for steel products.
- Share product catalogues, quotations and promotional material with customers.
- Use CRM/ERP systems to maintain accurate lead and customer records.

Target Customer Segments The candidate will focus on customers such as:
- Construction Companies
- Infrastructure Companies
- Fabrication Companies




- Industrial Plants
- Engineering Companies
- Contractors
- Builders & Developers
- Steel Fabricators
- Manufacturing Industries
- Project Companies
- Dealers & Distributors
- Agriculture Equipment Manufacturers
- Warehouses & Shed Contractors
- PEB Companies

Key Performance Indicators (KPIs)
- Monthly Sales Achievement
- New Customer Acquisition
- Number of Qualified Leads Generated
- Conversion Rate
- New Enquiries Generated
- Customer Visit Frequency
- Average Order Value
- Repeat Business
- Collection/Payment Follow-up
- Territory/Market Development
- Customer Retention

Required Skills
- Strong communication and negotiation skills.
- Good sales and convincing ability.
- Strong field-sales capability.
- Customer relationship management.
- Knowledge of the Iron & Steel market.
- Basic understanding of steel grades, sizes and specifications.
- Ability to understand quotations and pricing.
- Good follow-up and coordination skills.
- MS Excel, email and CRM knowledge.
- Ability to work under sales targets.
- Strong networking and relationship-building skills.

Preferred Experience

Candidates with experience in

- Iron & Steel Trading
- Structural Steel Sales
- TMT/Steel Sales
- Fabrication Material Sales
- Industrial Sales
- Construction Material Sales
- PEB/Infrastructure Sales
- B2B Sales
- Dealer/Distributor Network Development

will be preferred.

Qualification

Graduate / MBA (Sales & Marketing) / Diploma or equivalent

Candidates with strong Iron & Steel industry sales experience may be considered irrespective of specialization.

📌 Sales And Marketing Executive (Pune)
🏢 Ironmart
📍 Pune