Company Description

Auro Pet Management Services Private Limited is the company behind Beanies Dog Food, a growing dog food brand in India, formulated and manufactured in Malaysia to provide balanced nutrition for puppies and adult dogs using carefully selected ingredients. The company’s portfolio also includes distributing Cattyluv Cat Food Malaysia across South India and Meowpets Bentonite Cat Litter, extending its presence across pet nutrition and everyday pet care.

Through a growing network of distributors, pet stores, and veterinary clinics, the company is strengthening its market presence and expanding access to its portfolio.

Role Description The Regional Sales Manager is a full-time, in office position based in Chennai, responsible for driving sales growth, strengthening distribution, and developing market opportunities for Beanies Dog Food, Cattyluv Cat Food, and Meowpets Bentonite Cat Litter across assigned territories, with an initial focus on Chennai and Tamil Nadu.

Key responsibilities include developing and executing regional sales plans, appointing and managing distributors, expanding retail coverage, and building relationships with pet stores, veterinary clinics, and other relevant channel partners. The role requires close monitoring of sales targets, distributor performance, stock movement, collections, and market trends to support sustainable business growth.

The Regional Sales Manager will also lead and mentor field sales teams, deliver product training,



and coordinate with marketing and operations to ensure effective promotional execution, product availability, and consistent service to channel partners. Regular sales reporting, forecasting, and competitor analysis will form an integral part of the position.

Qualifications

- Strong experience in regional sales management, including territory planning, target setting, sales forecasting, and performance monitoring.
- Proven ability to appoint and manage distributors, develop sales channels, and expand retail coverage.
- Effective negotiation, business development, and account management skills, with a focus on sustainable revenue growth and long-term trade relationships.
- Ability to analyze sales data, stock movement, market trends, and competitor activity to guide commercial decisions.
- Experience managing collections, distributor inventory, and coordination with supply and operations teams.
- Strong leadership skills, with the ability to recruit, mentor, and manage field sales teams.
- Clear, professional communication and presentation skills, including the ability to conduct product training for sales teams and channel partners.
- Relevant experience in pet food, pet care, animal health, FMCG, or consumer goods; established relationships within the pet trade would be an advantage.
- Bachelor’s degree in Business, Marketing, or a related discipline, or equivalent practical experience in sales leadership.
- Willingness to travel regularly within Chennai and Tamil Nadu, with additional travel across assigned South Indian markets as required.

📌 Regional Sales Manager (Chennai)
🏢 Auro Pet Management Services Private
📍 Chennai