Job Title: Regional Manager – Accessories Sales

Department: Sales – Digital Products

Reports To: Assistant General Manager – Digital Products

Direct Reportees: Area Managers – Accessories Sales

Regions: North Kerala / South Kerala (currently two RMs)

Position Overview The Regional Manager – Accessories Sales is a senior regional sales and performance leadership role responsible for driving Accessories sales, productivity, brand execution, and business growth across the assigned region. The role acts as the regional owner for Accessories category performance, ensuring effective execution of business strategies through Area Managers and store sales teams.

The role is accountable for category and brand-wise performance, stock health, SKU productivity,

brand focus, new product launches, promoter productivity, inventory movement, and cross-functional coordination with Purchase, Marketing, Logistics, Finance, and other relevant teams.

The position directly contributes to revenue growth, inventory efficiency, brand performance, and customer experience across the region.

Key Responsibilities

Sales Performance & Target Management

● Own region-wise Accessories sales targets and ensure achievement of monthly and quarterly business objectives.

● Monitor category-wise, brand-wise, product-wise, and SKU-wise sales performance.

● Drive consistent execution of Accessories sales strategies across all stores in the assigned region.

● Identify sales gaps and implement corrective actions through Area Managers.

● Monitor sales productivity and drive continuous improvement in regional performance.

● Identify opportunities for incremental sales and category growth.

Product, SKU & Inventory Management

● Monitor Accessories stock availability and inventory health at store and regional levels.

● Monitor product aging and ensure adherence to company-defined aging norms.

● Coordinate with Area Managers and Purchase teams to reduce slow-moving and non-moving inventory.

● Ensure appropriate stock allocation and replenishment based on store-level sales potential.

● Monitor SKU productivity and recommend additions, rationalization, or redistribution wherever required.

● Ensure proper tracking and resolution of stock-related issues affecting sales.

New Product Introduction & Category Development

● Drive new Accessories product introductions across the region in coordination with Purchase and

Brands.

● Ensure recent products receive appropriate store-level visibility, availability, and sales focus.

● Track the initial sales performance of newly introduced products and take corrective actions where required.

● Drive focus categories, priority SKUs, and strategic brands to improve overall category productivity.

● Identify opportunities to increase SKU depth and width based on regional market potential.

Brand & Vendor Coordination

● Act as the primary regional interface for Accessories brands and relevant business partners.

● Coordinate with Purchase and brand teams on stock availability, replenishment, new launches,

schemes, and business priorities.

● Maintain strong professional relationships with brand representatives and other external stakeholders.





● Ensure effective execution of brand-specific initiatives and commercial priorities at store level.

● Escalate and resolve regional brand or vendor-related issues in coordination with the concerned departments.

Marketing, Promotions & Sales Activation

● Work closely with the Marketing team to execute regional Accessories campaigns, promotions,

brand activations, and sales initiatives.

● Ensure effective visibility of priority brands and products across stores.

● Support and monitor promotional activities to generate measurable sales impact.

● Recommend regional sales pushes and initiatives based on business performance and market opportunities.

● Ensure alignment between regional execution and central marketing and business strategies.

Incentives & Performance Motivation

● Propose and implement appropriate spot incentives, regional schemes, and performance-based sales initiatives in coordination with management.

● Drive Area Managers and store teams towards achievement of Accessories targets through performance-focused initiatives.

● Ensure incentive and promotional schemes are aligned with business objectives and deliver measurable results.

● Monitor the effectiveness of schemes and recommend improvements where required.

Team Productivity & People Management

● Lead, guide, and monitor the performance of Area Managers – Accessories Sales.

● Drive Area Manager productivity through structured reviews, store visits, target monitoring, and performance tracking.

● Ensure effective execution and monitoring of store-level sales performance through Area

Managers.

● Coach and develop Area Managers to build strong sales capability and a high-performance culture.

● Monitor discipline, compliance, communication, and execution consistency across the region.

● Identify capability gaps and coordinate appropriate training and development initiatives.

Store & Field Execution

● Conduct regular store visits to assess Accessories sales performance, product availability,

visibility, stock position, and execution quality.

● Review store-level opportunities and challenges with Area Managers and ensure timely corrective actions.

● Monitor product placement, brand visibility, promotional execution, and sales team focus on

Accessories.

● Ensure effective implementation of regional and company-level sales initiatives at store level.

Cross-Functional Coordination

● Coordinate with Purchase, Marketing, Logistics, Finance, Operations, and other relevant departments for smooth Accessories business execution.

● Work with Purchase and Logistics teams to ensure timely replenishment and movement of products.

● Coordinate on stock-related, commercial, operational, and business issues affecting regional sales.

● Ensure timely resolution of cross-functional dependencies and operational issues.

Reporting, Analytics & Governance

● Review daily, weekly, and monthly MIS covering sales, stock, aging, SKU productivity,



brand performance, and team productivity.

● Analyze regional business trends and provide actionable insights to management.

● Present structured regional performance reports to the Assistant General Manager – Digital

Products.

● Monitor Target vs Actuals, growth trends, productivity, and key business metrics.

● Ensure compliance with company processes, audit requirements, reporting standards, and approved business policies.

● Maintain solid follow-up and closure discipline on identified business gaps and action points.

Core Competencies

● Regional Accessories Sales Leadership

● Retail Sales & Category Management

● Strong Execution & Follow-through

● Analytical & Data-driven Decision Making

● Product & SKU Management

● Inventory & Stock Management

● Brand & Vendor Relationship Management

● People Leadership & Team Management

● Sales Planning & Target Management

● Business Development & Revenue Growth

● Retail Store Operations

● Sales Promotion & Activation

● Market & Product Understanding

● Problem Solving & Escalation Handling

● Cross-functional Collaboration

● Negotiation & Stakeholder Management

● Customer-Centric Mindset

● High Accountability & Ownership

● MIS & Performance Reporting

Qualifications

Educational Qualification

● Bachelor’s degree in Business, Marketing, or a related discipline.

● MBA / Post Graduation is preferred.

Experience

● 8–12 years of experience in Accessories, Mobile, Consumer Electronics, Retail Sales, or related categories.

● Minimum 3–5 years of experience in a regional / multi-area managerial role preferred.

● Strong exposure to Accessories brands, SKU management, inventory control, retail operations,

and sales team management.

● Experience in managing multi-location sales operations and regional business performance will be an advantage.

Required Skills

● Strong sales leadership and people management skills.

● Strong analytical and business planning capabilities.

● Excellent communication, presentation, and interpersonal skills.

● Strong execution and follow-up skills.

● Good understanding of Accessories products, brands, SKUs, and retail sales.

● Ability to manage multiple stakeholders and business priorities.

● Strong problem-solving and decision-making capabilities.

● Willingness to travel extensively across the assigned region as required.

Conclusion The Regional Manager – Accessories Sales is a critical leadership role responsible for driving regional

Accessories business growth through effective sales management, category development, inventory control, brand coordination, team productivity, and strong store-level execution. The role ensures that regional sales strategies are translated into measurable business results through effective leadership of

Area Managers and continuous performance monitoring.

Reporting to the Assistant General Manager – Digital Products, the incumbent is expected to demonstrate strong commercial acumen, analytical capability, people leadership, stakeholder management, and execution discipline to improve Accessories sales, SKU productivity, inventory efficiency, brand performance, and overall regional business contribution.

📌 Regional Manager – Accessories Sales (Kozhikode)
🏢 CIEL HR
📍 Kozhikode