Company Description The Pink Desk focuses on public relations, influencer marketing, and digital collaborations for brands seeking to strengthen their presence and reputation. The organization partners with clients to build visibility across traditional media, online platforms, and social channels.

By combining strategic communication with creative digital initiatives, The Pink Desk aims to deliver measurable impact and lasting relationships. Team members work in a collaborative environment that values innovation, adaptability, and results-driven thinking.

Role Description The Public Relations Specialist is a full-time remote role responsible for developing and executing PR strategies that support client and company objectives. In this position, the specialist drafts and distributes press releases, pitches stories to media outlets, and coordinates digital collaborations with partners and influencers.

Day-to-day tasks include managing media relationships, preparing talking points and key messages, monitoring coverage, and reporting on outcomes. The role also involves supporting internal and external communications,



aligning messaging across channels, and contributing ideas to integrated campaigns.

Qualifications

- Strong Public Relations skills, including experience developing and implementing PR campaigns.
- Ability to create clear and compelling Press Releases tailored to diverse audiences and outlets.
- Excellent Communication skills, with the capacity to adapt tone and messaging across platforms.
- Proven Media Relations experience, including building, maintaining, and leveraging media contacts.
- Background in Strategic Communications, with the ability to align PR efforts to broader business goals.
- Relevant bachelor’s degree (e.g., Communications, Public Relations, Marketing, Journalism) or equivalent experience.
- Robust writing, editing, and presentation skills; familiarity with digital and social media tools.
- Ability to work independently in a remote environment, manage multiple priorities, and meet deadlines.
- Experience with influencer marketing or digital collaborations is a plus.

📌 Public Relations Specialist (India)
🏢 The Pink Desk
📍 India