15 Sep
|
LightMetrics
|
Bengaluru
15 Sep
LightMetrics
Bengaluru
Job Summary
Work with the other Product Marketing Managers in LightMetrics and develop product positioning, messaging, competitive analysis, and go-to-market strategies, battle cards. Work closely with Product, Engineering, Sales, and Marketing teams to launch new capabilities, create compelling content, enable sales teams, and build differentiated narratives that communicate customer value across global markets.
Responsibilities
- Develop product positioning, messaging, and value propositions for RideView features.
- Create GTM assets including sales enablement, competitive intelligence, videos, product collateral, and battle cards.
- Partner with Product, Sales, Design, and Marketing teams to build differentiated narratives and drive product adoption.
- Work closely with Product, Engineering, Sales, and Marketing teams to launch recent capabilities and create compelling content.
- Build differentiated narratives that communicate customer valueacross global markets.
Requirements
Desired Skills:
- 3-8 years of experience in Product Marketing, Product Management, Technical Marketing or B2B SaaS
- Excellent writing,storytelling, and communication skills.
- Strong understanding of customer personas, ICPs, and competitive positioning.
- Experience collaborating with Product, Engineering, Sales, and executive leadership.
- High ownership, curiosity, creativity, and ability to thrive in ambiguous, fast-paced environments.
- Prior experience in Automotive, Video Telematics, AI/ML, or Enterprise SaaS is preferred.
Must Have:
- Product positioning messaging
- Go-to-market strategy and product launches
- Sales enablement and competitive intelligence
- Excellent content writing, storytelling and communication
- Cross-functional stakeholder management
- Project management
Should Have:
- Customer persona research
- B2B SaaS product marketing
- AI/ML or Enterprise Software exposure
- Product demo and presentation skills
- Content strategy and campaign planning
Nice to Have:
- Automotive or Video Telematics domain knowledge
- Experience with Generative AI
- Technical background (Engineering/Product)
- Product Management experience
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
📌 Product Marketing Manager (Bengaluru)
🏢 LightMetrics
📍 Bengaluru