Key Responsibilities:

- Develop and execute product and portfolio strategies for assigned biological products.

- Identify target crops, markets, farmer segments and business opportunities.

- Conduct market research, competitor benchmarking and market analysis.

- Develop product positioning, differentiation and value propositions.

- Understand farmer needs, pain points, adoption barriers and purchase drivers.

- Work with Agronomy teams on product trials, demonstrations and validation.

- Translate technical and trial results into commercial product propositions.

- Develop pricing, cost-per-acre and farmer ROI/value recommendations.

- Lead product commercialization, launches and market development initiatives.

- Train and support Sales teams on product positioning, application and competition.

- Provide product inputs for marketing campaigns and product communication.

- Monitor product performance, market feedback and competitor activities.

- Identify recent market opportunities and provide inputs for innovation and R&D.;

Functional Area

- Product Management

- Agri-Biologicals / Agricultural Inputs





- Market Research & Development

- Technical Marketing

- Product Commercialization

Industry

- Agri-Biologicals

- Agrochemical / Agribiotech

- Agricultural Inputs

- Specialty Plant Nutrition

- Biotechnology

Department

- Product Management

Keywords (or key skills)

- Product Management

- Agri-Biologicals

- Product Strategy

- Market Research

- Competitor Analysis

- Product Positioning

- Product Commercialization

- Market Development

- Farmer Insights

- Crop Knowledge

- Agronomy

- Biofertilizers

- Biopesticides

- Biostimulants

- Agrochemicals

- Plant Nutrition

- Pricing & ROI Analysis

- Technical Marketing

- Product Launch

- Sales Enablement

Basic / UG****Qualification

- B.Sc. Agriculture / Agronomy / Plant Pathology /

- Entomology / Soil Science / Agricultural Microbiology /

- Biotechnology or related discipline

PG Qualification

- M.Sc. Agriculture / Relevant Agricultural Discipline

- MBA / PGDM in Marketing or Agribusiness preferred

📌 Product Manager – Agri-Biologicals (Pune)
🏢 Kan Biosys
📍 Pune