Role: Product Manager (Wearables)

Experience: 2 to 6 years

Location: Gurgaon

What will you do?

As a Product Manager – Wearables, you will be responsible for driving the end-to-end product lifecycle of boAt’s wearable portfolio, including smartwatches, fitness trackers, and connected wearable devices — from consumer insight and product ideation to NPD, NPI,

launch, category growth, and post-launch success.

The role requires a strong understanding of consumer technology, wearable trends, product development, and commercial business acumen. You will work closely with design, engineering,

software, R&D;, quality, supply chain, marketing, and external ODM/EMS partners to build innovative and differentiated wearable products for the Indian and global markets.

Key Responsibilities:

- NPD & NPI: Lead end-to-end new product development and introduction across concept, specifications, design, engineering, prototyping, validation, manufacturing, and launch.

- Product Strategy & Roadmap: Define product strategy and roadmap for the wearables portfolio based on consumer needs, market trends, competition, technology evolution, and business objectives.

- Product Ideation & Innovation: Identify emerging consumer needs and technology trends across smartwatches, fitness tracking, health features, sensors, displays, connectivity, battery, and AI-enabled experiences to create differentiated products.

- Product Development Lifecycle: Own the complete product lifecycle — from opportunity identification, concept validation, business case, feature definition, prototyping, pilot production, launch,



and scaling to product enhancement and end-of-life.

- Consumer Insights & Market Research: Conduct consumer research, analyze customer feedback, identify usage trends, and translate insights into product features, specifications, pricing, and positioning.

- Technology & Feature Definition: Work with hardware, software, app, and engineering teams to define product specifications, feature requirements, user experience, and technology roadmap.

- Cross-functional Collaboration: Partner closely with R&D;, design, software, app, quality, supply chain, marketing, sales, and finance teams to ensure seamless product development and launches.

- ODM/EMS Management: Work with domestic and international ODM/EMS partners to drive product development, engineering execution, timelines, quality, cost, and production readiness.

- Competitive Benchmarking: Track competitors and global wearable technology trends across product features, design, technology, pricing, consumer proposition, and go-to-market strategies.

- Go-to-Market (GTM): Define launch plans, product positioning, pricing, key propositions, and product storytelling in partnership with marketing and sales teams.

- Quality & Compliance: Ensure products meet boAt’s standards for quality, reliability, durability, safety,



regulatory compliance, and consumer experience.

- Category Management: Track product and category performance, identify growth opportunities, and continuously optimize the product portfolio based on sales, consumer feedback, market share, and profitability.

- Post-launch Product Management: Monitor product performance and customer feedback post-launch, identify improvement opportunities, and drive feature/product enhancements through the lifecycle.

What are we looking for?

- 3–6 years of experience in Product Management, preferably in Consumer Electronics, Wearables, Smart Devices, Mobile Accessories, or FMCG Durables.

- Proven experience in NPD, NPI, product lifecycle management, and product launches.

- Strong understanding of smartwatches, fitness trackers, wearable technology, sensors, Bluetooth connectivity, displays, battery technologies, and companion apps.

- Experience working with ODM/EMS partners, preferably across India, China, or Vietnam.

- Strong understanding of consumer insights, competitive benchmarking, product innovation, pricing, and market trends.

- Ability to work effectively with hardware, software, engineering, design, supply chain, quality, marketing, and sales teams.

- Solid analytical and problem-solving skills with the ability to translate consumer and market insights into actionable product strategies.

- Excellent project management and stakeholder management skills with a strong bias for execution.

- Passion for consumer technology, wearables, fitness, health-tech, and connected

📌 Product Manager (Gurugram)
🏢 Boat Lifestyle
📍 Gurugram