Key Responsibilities

Marketing Analytics & Reporting

- Support tracking and analysis of user behaviour across web and app using Google Analytics 4 (GA4) and CleverTap.
- Assist in setting up and managing GTM tags, events, parameters, and conversion funnels.
- Prepare and maintain performance dashboards and reports using Looker Studio, Excel, and Google Sheets.
- Analyse campaign and user data and provide actionable insights to the marketing team.

Digital Marketing

- Assist in planning, executing, and monitoring Google Ads campaigns across Search, Display, and App channels.
- Support SEO activities using tools such as Ahrefs and Google Search Console.
- Assist with digital marketing initiatives across performance marketing, CRM, and organic growth.

MarTech & Marketing Automation

- Support CleverTap activities, including audience segmentation, automation journeys, in-app notifications, and pop-ups.
- Assist in executing personalized campaigns focused on user engagement, retention, and conversions.
- Coordinate with Product and Technology teams to support the implementation and tracking of marketing campaigns.

Performance Reporting

- Prepare regular reports on acquisition, engagement, retention, and conversion performance.
- Monitor campaign performance and identify opportunities to improve marketing effectiveness and ROI.
- Support the marketing team with data-driven insights for decision-making.

B2B Marketing & CRM

- Support B2B marketing activities.
- Assist with lead tracking, nurturing, reporting, and maintaining accurate marketing data.




- Ensure data accuracy and consistency across marketing platforms and databases.

Tools & Platforms CleverTap, Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads, Looker Studio, Ahrefs, Google Search Console, Microsoft Excel, and Google Sheets.

Qualifications & Experience

- Bachelor's degree in Marketing, Business Analytics, Business Administration, or a related field.
- 12 years of experience in digital marketing, marketing analytics, performance marketing, or MarTech.
- Basic to good understanding of GA4, GTM, Google Ads, SEO, and marketing analytics.
- Exposure to CleverTap or similar marketing automation platforms such as MoEngage or WebEngage is preferred.
- Valuable analytical and problem-solving skills with the ability to interpret marketing data and prepare reports.
- Good communication and interpersonal skills with the ability to collaborate with Marketing, Product, Technology, and Business teams.
- Willingness to learn new marketing tools, technologies, and automation platforms.

You Can Have:

- Become part of a team that thinks progressively and works collaboratively. We care about seeing each other reach full potential;
- Leaders who support your development through coaching and managing opportunities;
- Ability to make a difference and lasting impact from a local-to-global scale.
- A cool, tech-focused environment
- Best devices to work with. Eg: Mac
- Best Medical Insurance
- Competitive salary, Never an issue for the right candidate

Location

Kochi / Kozhikode

📌 Performance Marketing (Kochi)
🏢 YouGotaGift
📍 Kochi