About the Role

We are looking for a highly driven and performance-oriented candidate to join our team as a Performance Marketing Manager. The ideal candidate should have hands-on experience in running and optimising paid campaigns across Meta and Google platforms, along with strong understanding of lead generation, campaign optimization, and customer acquisition strategies.

Key Responsibilities

Plan, execute, and optimize paid marketing campaigns across:

Meta Ads (Facebook & Instagram)

Google Ads (Search, Display, YouTube)

Monitor campaign performance, ROAS, CPL, CAC, and overall ad efficiency

Generate quality leads, conversions, and sales through performance campaigns

Handle audience targeting, retargeting, pixel setup, and conversion tracking

Work on funnel optimization and scaling strategies

Coordinate with creative and content teams for ad creatives and campaign requirements





Manage and optimize lead generation channels including LimeChat and related CRM/conversion tools

Analyze campaign insights and prepare regular performance reports

Stay updated with latest trends, platform updates, and performance marketing strategies

Requirements

Proven experience in Performance Marketing / Paid Ads

Strong hands-on knowledge of:

Meta Ads Manager

Google Ads

Google Analytics

Pixel & Conversion Tracking

LimeChat / WhatsApp automation tools

Understanding of D2C / E-commerce marketing preferred

Solid analytical and optimization skills

Ability to manage budgets and improve campaign performance efficiently

Good communication and coordination skills

Preferred

Experience with Shopify / D2C brands

Knowledge of WhatsApp marketing & automation

Experience in scaling ad campaigns

📌 Performance Marketing (Gurugram)
🏢 Rotoris
📍 Gurugram