We're hiring a Head of Performance Marketing at Oniisaab.

Remote, anywhere in India. Full-time. 5+ years. Reports to the founders.

Context: we're an anime-inspired streetwear brand out of Jaipur. Twelve drops in two years, 12,000+ orders, most sold out, built almost entirely on Meta and a loud Instagram community.

We're profitable, founder-led, and currently plateaued. One campaign carries most of our spend, our attribution has a COD-shaped hole in it, and we've hit the ceiling of what two founders can push part time.

So we're handing the whole thing to one person.

THE ROLE

You own paid acquisition end-to-end: strategy, spend, structure, creative direction, measurement, and the number at the bottom.

Today that's a Meta-dominant account at 6-7x blended ROAS, with one Advantage+ campaign doing most of the heavy lifting. A good problem and a fragile one. We need someone who can scale it without destabilising the learning phase, diversify beyond it, and build a testing system that doesn't need a founder in Ads Manager daily.

You'll be in the ad account. You'll also be the person who decides what we stop doing.

WHAT YOU'LL OWN

- Meta across two ad accounts: campaign architecture, budget allocation, scaling cadence
- Fixing structural drag: fragmentation, cannibalisation, spend-limit issues
- New channels: Google/PMax, YouTube, creator-led paid
- The creative engine: UGC, statics, product video, hooks and CTAs, briefed by you
- A real testing framework: hook rate, hold rate,



cost-per-purchase by concept
- Tracking that tells the truth: CAPI health, match quality, UTM hygiene
- The weekly number founders and investors read: MER, CAC, contribution margin

WHAT WE'RE LOOKING FOR

- 5+ years in performance, at least 3 owning D2C e-commerce. Not lead-gen, not B2B, not agency-of-record reporting
- Real ownership of meaningful monthly spend in India
- Deep Meta expertise: Advantage+ behaviour, CBO vs ABO, learning-phase mechanics, and what actually happens when you push budget 40% in a day
- Real creative instincts. You can brief an ad, judge a hook, explain why one static beat another. This is a creative-led category and media buying alone will not save you
- Comfort with COD-heavy Indian commerce and its attribution mess

Bonus: apparel, PMax, creator-led paid, or a real feel for anime and streetwear.

NOT FOR YOU IF

You've only ever worked inside an agency reporting template. You need a creative team, a data team, and a brief handed to you. Your scaling plan is "increase budget and wait."

THE OFFER

Remote-first, one weekly founder sync, no layer between you and the decision. Compensation benchmarked to senior in-house performance leadership in India, upside tied to contribution margin.

TO APPLY

Email [email protected], subject "Performance Lead". Tell us about the best account you've ever run and what broke while you scaled it. No cover letters, we read every reply.

📌 Performance Marketing Head (Gurugram)
🏢 Onii-Saab
📍 Gurugram