Performance Marketing Executive / Manager Role Overview: We are looking for a data-driven Performance Marketing skilled to drive student admissions through digital channels. The candidate should be skilled in paid advertising, analytics, and AI-powered marketing tools to generate high-quality leads and improve conversions.
Responsibilities
- Plan and manage Google Ads, Meta Ads, and other digital campaigns for admission lead generation.
- Optimize campaigns to improve cost per lead (CPL) and conversions.
- Use AI tools for ad creatives, audience targeting, and campaign optimization.
- Track performance using Google Analytics and marketing dashboards.
- Work closely with the admissions team to improve lead-to-admission conversion.
- Create and optimize landing pages and digital funnels.
Requirements
- 3-5 years experience in performance marketing.
- Strong knowledge of Google Ads, Meta Ads, and digital analytics.
- Familiarity with AI marketing tools and automation.
- Experience in education or edtech marketing is preferred.
Key Metrics
- Lead generation
- cost per lead
- admission conversions
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
📌 Performance Marketing Executive / Manager (Bengaluru)
🏢 Harvest International School
📍 Bengaluru
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