WE’RE HIRING | PERFORMANCE MARKETING EXECUTIVE

Location: Lovely Professional University, Jalandhar, Punjab

Employment Type: Full Time | Onsite

Lovely Professional University is looking for a Performance Marketing Executive to manage and optimize digital campaigns, drive qualified leads, and support growth through data-driven marketing strategies.

Key Responsibilities

- Plan, execute, and optimize campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, and other digital platforms.
- Monitor and improve key performance metrics such as CPL, CPA, ROAS, conversions, and ROI.
- Manage campaign budgets and ensure productive media spending.
- Conduct audience targeting, remarketing, A/B testing, and funnel optimization.
- Track campaign performance using GA4, Google Tag Manager, Looker Studio, and analytics tools.




- Prepare regular performance reports and provide actionable insights.
- Collaborate with creative, content, and marketing teams to improve campaign effectiveness.

What We’re Looking For

- Experience in performance marketing, paid media, or digital advertising.
- Hands-on knowledge of Google Ads and Meta Ads; LinkedIn and YouTube Ads will be an advantage.
- Strong understanding of digital analytics, conversion tracking, and campaign optimization.
- Data-driven approach with a focus on lead generation, ROI, and business growth.
- Good analytical, communication, and problem-solving skills.

Join LPU and make a real difference in shaping careers and building future leaders!

📌 Performance Marketing - Executive (Jalandhar)
🏢 Lovely Professional University
📍 Jalandhar