Location: Chandigarh

Experience: 1–3 years

Employment Type: Full time

About the Role

We are looking for a Performance Marketing Executive who is highly data-driven, analytical, and hands-on with digital advertising. You will be responsible for planning, executing, optimizing, and scaling paid marketing campaigns across platforms such as Meta, Google, and other relevant digital channels .

The ideal candidate is someone who doesn't just manage campaigns but understands why numbers move, how to improve ROAS/CAC, and how to turn marketing data into actionable business decisions.

Key Responsibilities

- Plan, launch, and manage performance marketing campaigns across Meta Ads, Google Ads, and other paid channels .
- Monitor key metrics including ROAS, CAC, CPA, CTR, CPC, CPM, conversion rate, and revenue .
- Continuously optimize campaigns based on performance data to improve efficiency and scale.
- Conduct audience research, campaign segmentation, A/B testing, and creative testing .
- Work closely with the creative team to develop and test high-performing ad creatives, copies, and landing pages.
- Analyze campaign and customer data to identify growth opportunities.
- Manage daily/weekly/monthly advertising budgets and ensure efficient allocation of spend.
- Track campaign performance and prepare regular reports with clear insights and recommendations.
- Identify underperforming campaigns and implement corrective actions quickly.
- Stay updated with changes in advertising platforms, targeting capabilities, algorithms, and industry trends.
- Collaborate with sales, creative, product,



and business teams to align marketing campaigns with overall business goals.

What We're Looking For
- 1–3 years of experience in performance marketing, digital advertising, or growth marketing.
- Hands-on experience with Meta Ads Manager and Google Ads .
- Strong understanding of digital marketing metrics and performance marketing fundamentals.
- Good analytical and problem-solving skills.
- Comfortable working with numbers, spreadsheets, dashboards, and campaign reports.
- Ability to think creatively while making decisions based on data.
- Strong attention to detail and ownership of results.
- Ability to work in a fast-paced environment and experiment, learn, and iterate quickly.

Good to Have
- Experience with e-commerce / D2C brands .
- Experience with Google Analytics, Looker Studio, Shopify, or similar platforms .
- Understanding of conversion funnels, landing-page optimization, retargeting, and attribution.
- Experience managing significant monthly advertising budgets.
- Basic understanding of creative strategy and consumer psychology.

What You'll Get
- An opportunity to work closely with the business and directly impact growth.
- High ownership and autonomy.
- Exposure to multiple aspects of growth, marketing, analytics, and brand building .
- A fast-paced environment where experimentation and new ideas are encouraged.
- Competitive compensation based on experience and performance.
- If you are someone who loves looking at numbers, finding what is working, figuring out what isn't, and constantly trying to improve performance, we'd love to hear from you.

📌 Performance Marketing Executive (Chandigarh)
🏢 Petroyale
📍 Chandigarh