Responsibilities
- Plan, launch, and manage Meta Ads campaigns
- Create and optimize campaigns for app installs, leads, bookings, and conversions
- Monitor CPL, CPA, ROAS, CTR, CPC and overall campaign performance
- Manage daily budgets and optimize ad spend
- Conduct audience research, targeting, retargeting and A/B testing
- Work with creative and content teams to improve ad performance
- Analyze campaign data and prepare regular performance reports
- Identify opportunities to improve conversion rates and reduce acquisition costs
Requirements
- Hands-on experience with Meta Ads Manager
- Strong understanding of performance marketing and conversion funnels
- Experience with audience targeting, retargeting and campaign optimization
- Valuable analytical and data-driven thinking
- Ability to test, learn and scale successful campaigns
- Google Ads experience is a plus
📌 Performance Marketing Executive (Surat)
🏢 Glox
📍 Surat