? Mumbai | Full time | In-Office
? ₹5–7 LPA | Experience: 2–5 years
About GoToUniversityGoToUniversity is a global ed-tech platform helping students discover universities, explore careers and navigate their journey to studying abroad.
We're looking for a hands-on digital marketer to help us grow our organic traffic, leads and brand visibility across SEO, Social Media and AI Search.
What You'll Do
- Drive organic traffic, leads and growth through SEO and content.
- Manage and grow our organic presence across Instagram, YouTube, LinkedIn & Facebook.
- Plan and create Reels, Shorts, carousels, posts and other content.
- Work on keyword research, on-page SEO, content strategy and search rankings.
- Explore AI Search / GEO / AEO to improve visibility across ChatGPT, Perplexity and Google AI.
- Use Google Search Console, GA4 and SEO tools to analyse performance and identify opportunities.
- Create basic designs using Canva and edit short-form videos.
- Track what is actually driving qualified traffic,
enquiries and conversions.
What We're Looking For
- 2–5 years of hands-on experience in SEO, digital marketing, organic growth or content marketing.
- Proven experience growing traffic, social media, leads or a digital brand organically.
- Good understanding of SEO and social media.
- Comfortable with Canva, short-form video and AI tools.
- Curious about AI/LLM search and emerging digital marketing trends.
- Analytical, creative, self-driven and willing to take ownership.
We care about results, not just job titles. If you've grown something organically, show us what you achieved.
BonusExperience with Ahrefs, SEMrush, Screaming Frog, YouTube SEO, GEO/AEO, EdTech or international audiences.
- Interested? Apply with your CV + examples of your previous work/results or send them to us at
[email protected]
📌 Organic Growth & Digital Marketing Specialist (Mumbai)
🏢 GoToUniversity
📍 Mumbai