About Axis Max Life

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a joint venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery, and a well-trained human capital.

Axis Max Life has been consistently ranked among the best workplaces by the GPTW Institute, reflecting its commitment to creating a positive and empowering work setting.

#ComeAsYouAre LGBTQIA+ and PwD candidates of all ages are encouraged to apply

Position NRM & VP - SIB

Incumbent

Department

Strategic Alliances

Function

Reporting to

EVP & Head - Business Development, & Strategic Alliances

Band

3A

Location

JOB SUMMARY:

Contribute to the development of the strategy and implementation of the Business Plan for the Bank partnerships. Define directions and objectives considering both internal and external scenarios to maximize revenue and profitability from the relationships. Sustain a successful relationship with the partner, characterized by a high level of strategic alignment & tactical engagement in the life insurance business.

KEY RESPONSIBILITIES:

- Relationship Management

o Engagement with the key stakeholders of the Banks at the HO and in their zones, regions etc to build the business plans, key priorities and objectives of the relationships. o Create and align the leadership of the Banks on the annual and long-term business plan, operating model o maximize the revenue and profitability from relationships
- Achievement of sales and profitability plan for the relationship

o Achieving monthly, quarterly and annual sales plan o Meeting product mix as agreed to ensure VNB targets are met
- Building the team and People management

o Completing the modules to ensure the last mile support to the relationships o Hiring, inducting, and deploying staff at the bank branches in consultation with the Bank central teams.



Hiring of supervisory staff and their enablement o Creating the PMS and Compensation philosophy along with the HR teams o Creating the learning strategy for the team along with the Training Team o Lead the deployment of business plan to the internal team as well as partnership. Lead the engagement with the partner. Develop measures and dashboards to measure the effectiveness of the relationship. Liaise with other functional and departmental heads (training, finance, HR) and negotiate availability of required resources and commitment to maximize customer service. Conduct monthly reviews by channel. Support team in discussing and finalizing remedial action, as required with partner to ensure that the relationship has the requisite capability to deliver business strategies and goals
- Allocate manpower resources to different teams / geographies. Approve training plans and negotiate availability with the Bancassurance Training team. Seek approval of R&R; programs developed by designated reportees from Department Heads. Counsel and mentor reportees. Lead the rating and normalization discussion involving skip level subordinates based on inputs received from HR to ensure that the assigned teams are capable and motivated to achieve targets
- Provide inputs to the training team on the nature of partnerships, protocols agreed, service level agreements etc. to develop appropriate training content. Approve the content developed by subordinates in coordination with the Training team to ensure the development of requisite skills and understanding in reporting teams
- Seek approval from Department heads on the design parameters and budgets of Sales promotions as proposed by subordinates and get it implemented. Approve and allocate budgets. Review performance and develop fresh guidelines based on learning to assist the teams in meeting targets within stipulated profitability norms
- Validate product specifications proposed by subordinates. Review and seek approval on the business case for relationship specific products. Lead liaison with other functions like marketing to maximize revenue,



profits and customer satisfaction by providing customized products and services
- Interpret audit guidelines as applicable to partnership. Prepare audit framework and share with team and Auditors. Review audit results and support teams in closure of discrepancies to ensure that operations meet the required risk guidelines (regulatory and internal)
- Negotiate and monitor costs and commissions. Set standards and guidelines for the team. Periodically review actual spends vs. standards and takes appropriate action in order to maintain expense ratios to ensure sustainability of operations.
- Manage the Bank by Relationship Building and enabling Bank Management, including the CEO/Ins. Head to develop the Business and take the Partnership to higher levels of excellence.

DESIRED QUALIFICATIONS and EXPERIENCE:

- 12-15 years of experience in intensive Bancassurance experience
- Fluent in Hindi & English
- Result Orientation, working with & Through Others, Innovation, Customer Centricity, Technical Expertise, Managerial Expertise, Problem Solving & Decision Making, Business Acumen, Role Modelling Core Values, Strategic Planning & Execution

Measure of Success:

- Approval of Mancom
- AFYP Objective vs. plan

- Partnership review scores
- Productivity Measures (Case Rate, Case Size, AFYP per FTE, Seller Activisation, Persistency etc.)
- Headcount vs. plan
- No. of training interventions vs. plan
- No. of Sales Promotions

- Promotion wise success criteria
- New product sales VS the objective
- No. of discrepancies in Audits
- Opex to revenue ratio for the relationship

Key Relationships (Internal /External)

- SVP & Head - Business Development, & Strategic Alliances
- Business planning & Analytics Team
- HR and Sales Training Team

- Compliance Team

- SIB Management

Key competencies/skills required

- Result Orientation
- Strong relationship, networking & negotiation skills
- Working with & through others
- Problem Solving & Decision Making

- Role Modeling Core Values
- Strategic Planning & Execution
- Analytical skills & process orientation
- Strong presentation & communication skills
- In-depth understanding of the Bancassurance model

- Ability to think creatively

State

Kerala

Branch

Cochin

Department

Strategic Alliances

Function

South Indian Bank - South

Posted On

08-May-2026

📌 National Relationship Manager - SIB (Kerala)
🏢 Axis Max Life Insurance
📍 Kerala