Job DescriptionSenior Meta Ads AssociatenOnsite | Full-Time

nExperience: 2-4 Years (Hands-on Meta Ads Experience)

Role OverviewnWe are seeking a highly performance-driven Senior Meta Ads Associate with strong hands-on experience in managing and scaling high-budget Meta Ads campaigns for D2C brands. The ideal candidate should have proven expertise in driving online sales, optimizing ROAS, and building conversion-focused campaign strategies.

Key Responsibilitiesn

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- Plan, execute, and optimize Meta Ads campaigns focused on conversions and sales.
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- Manage and scale high-budget accounts with monthly spends exceeding INR 1 Crore.
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- Develop performance strategies to improve ROAS, CPA, CTR, conversion rate, and overall revenue.
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- Work closely with D2C brands across apparel, cosmetics, beauty, hair care, and essential product categories.
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- Conduct audience research, targeting, retargeting, lookalike, and customer segmentation strategies.
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- Analyze campaign performance and identify opportunities for scaling and optimization.
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- Manage campaign structures, creatives, ad sets, budgets, bidding, and performance testing.
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- Collaborate with creative and web teams to improve ad creatives, landing pages, and conversion performance.
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- Implement and monitor Meta Pixel, Conversion API, events, and conversion tracking.
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- Conduct A/B testing of audiences, creatives, copy, placements, and campaign strategies.
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- Stay updated with Meta Ads updates, algorithms, policies, and industry best practices.
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- Mentor and guide junior team members and contribute to overall performance strategy.
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Required Skills & Qualificationsnn
- 2-4 years of hands-on experience managing Meta Ads independently.
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- Strong experience with D2C brands and e-commerce sales/conversion campaigns.
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- Proven experience scaling Meta Ads campaigns with INR 1 Crore+ monthly spend.
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- Solid understanding of ROAS, CPA, CTR, CPM, conversion rate, and revenue metrics.
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- Expertise in Sales/Conversion campaigns, retargeting, Lookalike Audiences, and audience segmentation.
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- Strong knowledge of Meta Pixel, Conversion API, event tracking, and attribution.
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- Proven ability to scale campaigns while maintaining profitability.
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- Team management/mentoring experience is mandatory.
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- Strong analytical and data-driven decision-making skills.
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Preferred Attributesnn
- Experience scaling competitive and fast-growing D2C brands.
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- Strong understanding of performance creative and conversion-focused advertising.
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- Excellent communication and stakeholder management skills.
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- Result-oriented mindset with a strong focus on revenue, profitability, and growth.
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- Ability to work independently in a fast-paced, performance-driven environment.
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- Note: This role is specifically focused on Meta Ads for D2C sales and conversions. Candidates with only lead-generation, SEO, or organic social media experience may not be the right fit.
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📌 Meta Ads Senior Associate (Noida)
🏢 Digi Sidekick
📍 Noida