Senior Meta Ads Associate

Onsite | Full time

Experience: 2-4 Years (Hands-on Meta Ads Experience)

Role Overview

We are seeking a highly performance-driven Senior Meta Ads Associate with strong hands-on experience in managing and scaling high-budget Meta Ads campaigns for D2 C brands. The ideal candidate should have proven expertise in driving online sales, optimizing ROAS, and building conversion-focused campaign strategies.

Key Responsibilities

Plan, execute, and optimize Meta Ads campaigns focused on conversions and sales. Manage and scale high-budget accounts with monthly spends exceeding INR 1 Crore. Develop performance strategies to improve ROAS, CPA, CTR, conversion rate, and overall revenue. Work closely with D2 C brands across apparel, cosmetics, beauty, hair care, and essential product categories. Conduct audience research, targeting, retargeting, lookalike, and customer segmentation strategies. Analyze campaign performance and identify opportunities for scaling and optimization. Manage campaign structures, creatives, ad sets, budgets, bidding, and performance testing. Collaborate with creative and web teams to improve ad creatives, landing pages, and conversion performance. Implement and monitor Meta Pixel, Conversion API, events, and conversion tracking. Conduct A/B testing of audiences, creatives, copy, placements, and campaign strategies. Stay updated with Meta Ads updates, algorithms, policies, and industry best practices.



Mentor and guide junior team members and contribute to overall performance strategy.

Required Skills & Qualifications

2-4 years of hands-on experience managing Meta Ads independently. Strong experience with D2 C brands and e-commerce sales/conversion campaigns. Proven experience scaling Meta Ads campaigns with INR 1 Crore+ monthly spend. Strong understanding of ROAS, CPA, CTR, CPM, conversion rate, and revenue metrics. Expertise in Sales/Conversion campaigns, retargeting, Lookalike Audiences, and audience segmentation. Strong knowledge of Meta Pixel, Conversion API, event tracking, and attribution. Proven ability to scale campaigns while maintaining profitability. Team management/mentoring experience is mandatory. Strong analytical and data-driven decision-making skills.

Preferred

Attributes

Experience scaling competitive and fast-growing D2 C brands. Strong understanding of performance creative and conversion-focused advertising. Excellent communication and stakeholder management skills. Result-oriented mindset with a strong focus on revenue, profitability, and growth. Ability to work independently in a fast-paced, performance-driven environment.

Note: This role is specifically focused on Meta Ads for D2 C sales and conversions. Candidates with only lead-generation, SEO, or organic social media experience may not be the right fit.

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