Job DescriptionSenior Meta Ads Associate

Onsite | Full-Time Experience: 2-4 Years (Hands-on Meta Ads Experience) Role Overview We are seeking a highly performance-driven

Senior Meta Ads Associate with strong hands-on experience in managing and scaling high-budget

Meta Ads campaigns for D2C brands . The ideal candidate should have proven expertise in driving online sales, optimizing ROAS, and building conversion-focused campaign strategies. Key Responsibilities

Plan, execute, and optimize

Meta Ads campaigns focused on conversions and sales . Manage and scale high-budget accounts with monthly spends exceeding

INR 1 Crore . Develop performance strategies to improve

ROAS, CPA, CTR, conversion rate, and overall revenue . Work closely with D2C brands across apparel, cosmetics, beauty, hair care, and essential product categories . Conduct audience research, targeting, retargeting, lookalike, and customer segmentation strategies.

Analyze campaign performance and identify opportunities for scaling and optimization. Manage campaign structures, creatives, ad sets, budgets, bidding, and performance testing. Collaborate with creative and web teams to improve ad creatives, landing pages, and conversion performance .

Implement and monitor

Meta Pixel, Conversion API, events, and conversion tracking . Conduct A/B testing of audiences, creatives, copy, placements, and campaign strategies. Stay updated with Meta Ads updates, algorithms, policies,



and industry best practices. Mentor and guide junior team members and contribute to overall performance strategy. Required Skills & Qualifications

2-4 years of hands-on experience managing Meta Ads independently . Strong experience with

D2C brands and e-commerce sales/conversion campaigns . Proven experience scaling Meta Ads campaigns with

INR 1 Crore+ monthly spend . Strong understanding of

ROAS, CPA, CTR, CPM, conversion rate, and revenue metrics . Expertise in

Sales/Conversion campaigns, retargeting, Lookalike Audiences, and audience segmentation . Strong knowledge of

Meta Pixel, Conversion API, event tracking, and attribution . Proven ability to scale campaigns while maintaining profitability. Team management/mentoring experience is mandatory . Strong analytical and data-driven decision-making skills. Preferred Attributes

Experience scaling competitive and fast-growing

D2C brands . Strong understanding of performance creative and conversion-focused advertising. Excellent communication and stakeholder management skills. Result-oriented mindset with a strong focus on revenue, profitability, and growth . Ability to work independently in a fast-paced, performance-driven setting. Note:

This role is specifically focused on

Meta Ads for D2C sales and conversions . Candidates with only lead-generation, SEO, or organic social media experience may not be the right fit.

📌 Meta Ads Senior Associate (Sector 27)
🏢 Digi Sidekick
📍 Sector 27