Marketing Specialist — Performance Marketing, Growth & GTMFull-time | Remote | 1–3 years experience

Running ads is only one part of performance marketing.

The harder part is bringing in the right customers and high-value leads — the ones sales actually wants to work with.

In B2B and other sales-assisted businesses, campaigns can look good at the enquiry stage. But once sales qualifies those leads, the gap between lead volume and actual business value often becomes clear.

At Zephra AI, this is one of the problems we’re working to close.

We’re looking for a hands-on Marketing Specialist with 1–3 years of experience who can work across performance marketing and the wider growth funnel.

What you’ll work on

- Plan, build and manage campaigns across Google Ads, Meta Ads and LinkedIn Ads
- Translate business goals, ICP, offers and funnel stages into targeting, keywords, creative, campaign structures and budgets
- Monitor and optimise campaigns across bids, budgets, audiences, search terms, placements and creative
- Look beyond clicks and CPL to understand lead quality, qualified opportunities and business outcomes
- Set up and validate conversion tracking, UTMs, pixels/events, GA4 and Google Tag Manager
- Work on GTM initiatives including audience research, competitor analysis, messaging, offers and campaign ideas
- Review landing pages and conversion journeys and suggest improvements to messaging, forms, offers and conversion friction
- Run experiments, measure what changed and decide what should happen next

What we’re looking for
- 1–3 years of hands-on marketing experience, with practical performance marketing experience
- Experience working directly with Google Ads,



Meta Ads and LinkedIn Ads
- Understanding of campaign structure, targeting, keyword intent, bidding, budgets, creative and conversion tracking
- Ability to understand performance beyond CTR and CPL — including conversion rate, qualified lead rate, CPA/CAC, ROAS/ROI and downstream lead quality
- Comfortable working with GA4, Google Tag Manager, spreadsheets and performance reporting
- Able to contribute to campaign messaging, landing-page copy, content briefs and growth ideas
- Someone who takes ownership, asks why performance changed and is comfortable testing rather than assuming

Added advantageExperience in any of the following would be helpful:
- SEO/AEO — keyword and search-intent research, Search Console, on-page optimisation, content structure or basic technical SEO
- Social media marketing — organic social, content planning, community or social campaigns
- Marketing experience in B2B, real estate or education, particularly where lead quality and longer sales cycles matter
- CRM/offline conversion tracking, server-side tracking, Looker Studio, Ahrefs/Semrush, Clarity/Hotjar, A/B testing or AI marketing tools

What you’ll getYou’ll work on real acquisition and growth problems, with room to propose ideas and run experiments. The role gives you exposure across performance marketing, GTM, landing pages, analytics, content, social media, SEO/AEO and business outcomes — not just campaign execution.

How to applySend your CV to [email protected].

If possible, include 1–2 examples of campaigns, content, audits or growth work you’ve personally handled. Tell us what you worked on, what changed and what you learnt.

Website: zephraai.com

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📌 Marketing Specialist (Kochi)
🏢 Zephra AI
📍 Kochi