HOSPITAL MARKETING MANAGER

Department: Marketing & Business Development

Designation: Hospital Marketing Manager

Reporting To: Director / Hospital Administrator

Location: Hospital / Field

Experience: Minimum 3–5 years, preferably with hospital/healthcare marketing exposure

1. JOB PURPOSE

To develop and implement marketing and business development strategies for the hospital, strengthen the hospital’s presence in the local healthcare market, increase patient footfall and referrals, and build robust relationships with doctors, corporates, TPAs, insurance companies, diagnostic centres, and other healthcare stakeholders.
1. KEY RESPONSIBILITIES

A. Hospital Marketing & Business Development

- Develop and execute hospital marketing plans to increase OPD, IPD, surgeries, diagnostics, and other service volumes.
- Identify new business opportunities and referral channels for the hospital.
- Conduct regular market surveys and competitor analysis.
- Plan and execute hospital promotional campaigns, health camps, awareness programs, CME/doctor meets, and community outreach activities.
- Promote hospital specialties, consultants, clinical services, packages, and facilities through appropriate channels.
- Monitor marketing performance and submit periodic reports to management.

B. Doctor & Referral Network Management

- Develop and maintain professional relationships with referring doctors, clinics, nursing homes, diagnostic centres, and other healthcare professionals.
- Regularly visit referral sources and communicate hospital services, consultant availability, and facilities.
- Identify potential referral partners and develop mutually beneficial professional relationships.
- Maintain records of referral activities and analyze referral trends.

C. Corporate & Institutional Tie-Ups

- Identify and approach corporates, industries, schools, institutions, NGOs, and other organizations for healthcare tie-ups.
- Coordinate corporate health check-ups, camps, employee health programs, and medical awareness activities.




- Support management in developing and maintaining institutional agreements and referral arrangements.

D. Patient Acquisition & Community Outreach

- Develop strategies to improve patient acquisition and retention.
- Coordinate health camps and outreach programs in nearby areas.
- Promote preventive healthcare and specialty-specific awareness programs.
- Collect feedback from patients/referral sources and identify opportunities for service improvement.

E. Digital & Brand Marketing

- Coordinate hospital social media, digital marketing, website content, online campaigns, and other promotional activities.
- Ensure that all marketing communication is professional, accurate, ethical, and compliant with hospital policies.
- Coordinate with external agencies, designers, printers, and digital marketing vendors where required.
- Monitor digital campaign performance and generate periodic reports.

F. Internal Coordination

- Coordinate with consultants, nursing, front office, diagnostics, billing, administration, and other departments to understand and promote hospital services.
- Ensure updated information regarding consultant schedules, OPD timings, procedures, packages, and facilities is communicated to the marketing team and referral network.
- Escalate patient/referrer complaints or service-related concerns to the concerned department and management.

1. REPORTING & MIS

The Marketing Manager shall maintain and submit:
- Daily/weekly field visit reports.
- Referral source and referral conversion reports.
- OPD/IPD/surgery/diagnostic business development reports.
- Health camp and outreach activity reports.
- Corporate/institutional tie-up status.
- Marketing expenditure and ROI reports.
- Monthly business development and marketing performance report.

1.



REQUIRED QUALIFICATIONS & EXPERIENCE

- Graduate degree in Marketing, Business Administration, Healthcare Management, or a related field.
- MBA/PGDM in Marketing or Healthcare Management will be preferred.
- Minimum 3–5 years of relevant marketing/business development experience, preferably in a hospital or healthcare organization.
- Strong understanding of hospital services, patient flow, referral systems, and healthcare market dynamics.
- Experience in doctor engagement, corporate tie-ups, health camps, and community outreach will be preferred.

1. KEY SKILLS

- Excellent communication and interpersonal skills.
- Strong networking and relationship-management abilities.
- Positive negotiation and presentation skills.
- Knowledge of hospital specialties and healthcare services.
- Strong field marketing and business development skills.
- Ability to analyze marketing data and prepare MIS reports.
- Proficiency in MS Office/Google Workspace and digital marketing platforms.
- Ability to work independently as well as coordinate with multidisciplinary hospital teams.
- Professional conduct and patient-centric approach.

1. KEY PERFORMANCE INDICATORS (KPIs)

- Growth in OPD/IPD and procedure volumes attributable to marketing initiatives.
- New and active referral sources developed.
- Referral conversion and retention.
- Number and quality of corporate/institutional tie-ups.
- Health camps and outreach programs conducted.
- Revenue/business generated through marketing initiatives.
- Digital engagement and campaign performance.
- Patient/referrer satisfaction and relationship management.
- Achievement of monthly and annual business development targets.

1. AUTHORITY & ACCOUNTABILITY

The Marketing Manager shall be accountable for achieving approved marketing and business development targets, maintaining professional relationships with referral sources, ensuring accurate representation of hospital services, and submitting timely MIS reports to management. Pay: ₹40,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Marketing Manager (Zirakpur)
🏢 Trinity Hospital u0026 Medical Research Institute
📍 Zirakpur