Digital Marketing &

- Performance Marketing

- Develop, execute, and optimize digital demand generation campaigns to drive awareness, engagement, lead generation, and pipeline growth for India
- Manage and optimize digital marketing channels, including paid media, email marketing, marketing automation, and conversion-focused campaigns for India and support with your expertise the whole APAC region
- Monitor campaign performance and identify opportunities to improve lead quality, conversion rates, customer acquisition, and marketing ROI across the APAC region
- Support the APAC region with Marketing CRM handling and lead journey optimization

Regional Marketing &

- Localization

- Act as the marketing lead for India, ensuring global campaigns, messaging, and content are effectively adapted to local market requirements
- Collaborate closely with regional sales teams and business stakeholders to align marketing activities with business priorities and growth objectives
- Provide market insights, customer feedback, and competitive intelligence to support marketing planning and execution across APAC
- Identify regional opportunities and recommend local marketing initiatives that support business growth and customer engagement

Events &

- Customer Engagement

- Plan and execute local marketing events, trade shows, conferences, webinars, and customer engagement activities in India
- Support regional event promotion through digital marketing activities and integrated campaign execution
- Partner with Sales and business stakeholders to maximize lead generation, customer engagement,



and event ROI
- Coordinate pre-event, onsite, and post-event marketing activities to ensure effective follow-up and pipeline contribution

Reporting &

- Performance Analysis

- Track, analyze, and report on digital marketing, campaign, and lead generation performance across assigned markets
- Leverage CRM, marketing automation, and analytics platforms to support data-driven decision-making
- Contribute to a culture of continuous improvement through testing, measurement, and performance-driven marketing execution

Requirements KEY MEASURES &

- INDICATORS (main KPIs used in the role)

- Demand Generation &
- Lead Performance
- Number of marketing-qualified leads (MQLs) generated for Indian market
- Cost per lead (CPL) and campaign ROI for local initiatives
- Performance of lead nurturing workflows (open rates, click rates, progression through funnel stages)
- Campaign Effectiveness
- Performance of digital campaigns (CTR, engagement rate, conversion rate)
- On-time execution and optimization of local campaigns aligned with global initiatives
- Brand Awareness &
- Visibility
- Growth in brand awareness metrics in the region (e.g., reach, impressions, brand search volume)
- Events &




- Customer Engagement
- Number of leads generated through local events
- Post-event follow-up performance (lead conversion, engagement)
- Reporting &
- Continuous Improvement
- Timely and accurate delivery of local marketing performance reports
- Quality of insights and recommendations provided to improve future campaigns
- Demonstrated improvements in campaign performance over time based on data-driven optimizations

Profile Required

Skilled Background

- 5+ years of marketing experience in B2B environments
- Strong background in digital marketing, demand generation & lead nurturing
- Knowledge of event management is required
- Experience working in global organizations with regional responsibilities
- Familiarity with complex B2B sales cycles and multi-stakeholder decision-making processes
- Background in automotive and/or SaaS is a plus

Skills &

- Abilities

- Proficient in working with a Marketing CRM (Hubspot or Zoho Marketing Automation)
- Strong analytical skills to measure campaign performance, evaluate KPIs, and optimize marketing initiatives
- Knowledge of LinkedIn Ads, SEO and SEA
- Deep understanding of demand generation, lead nurturing, and digital marketing channels along the whole sales funnel
- Skilled in content creation and localization with a talent for storytelling
- Strong stakeholder management skills to align cross-functional teams on regional priorities
- Comfort working in fast-paced, global environments
- English level C1 or higher

📌 Marketing Manager India (Chennai)
🏢 A2MAC1 - Decode the future
📍 Chennai