Marketing Lead — Digital, KOL & Medical Marketing

Own and build the Dōtō Health brand across digital, clinician (KOL) and medical marketing

Role: Marketing Lead — Digital, KOL & Medical Marketing

Reports to: Founder & CEO (close partnership with Sales & Product)

Location: Pune, Maharashtra (on-site; frequent travel)

Employment: Full-time

Experience: 6–10 years, including team management

Function: Marketing · Brand · Digital · KOL & Medical Affairs

About Dōtō Health (CareMother):

Dōtō Health Private Limited, operating as CareMother, is a Pune-based, Made-in-India femtech and medical-device company on a mission to create equal opportunities of care for women. We build a full-stack, AI-enabled maternal-care platform — spanning conception to post-partum — that combines smart monitoring devices, AI-powered decision support and protocol-driven workflows for fetal, labour, birthing and post-partum care.

CareMother is deployed across 28 states and 2,500+ facilities in India and seven LMICs, covering 700,000+ pregnancies and 2 million+ tests, and is a licensed CDSCO medical device backed by clinical research partnerships with IIT Bombay, University of Oxford, multiple AIIMs and key medical institutions in India.

About the Role:

We're looking for a Marketing Lead to own and grow the Dōtō Health / CareMother brand and lead marketing across three connected fronts: digital marketing, KOL (Key Opinion Leader) engagement and medical / scientific marketing.

In healthtech, trust is everything — built with clinicians through credible science and with mothers through a warm, clear brand.

You will set marketing strategy, build and lead the team, deepen relationships with leading obstetricians and medical societies, and translate our clinical impact into demand across hospitals, clinics and homes.

This is a hands-on, build-from-the-front role for someone with a strong desire to build a category-defining maternal-health brand.

What You'll Do

1.BRAND & MARKETING STRATEGY:

– Own the brand — positioning, narrative and identity for Dōtō Health and its products (AnandiMaa, FetoMax, Nurtura) across B2B (hospitals and clinics) and B2C (mothers and home care).





– Set and run the marketing plan — annual strategy, calendar, budget and channel mix aligned to sales and product goals, with clear ownership of pipeline and brand metrics.

2.DIGITAL MARKETING

– Lead performance and organic marketing across website, SEO/SEM, social, content, email and paid campaigns, backed by analytics and a healthy marketing funnel.

– Drive demand generation — generate and nurture qualified leads for the sales team and grow the home-care product funnel; manage marketing automation and CRM hygiene.

– Own content and creative — website, decks, videos, case studies and campaign assets; manage external agencies, freelancers and vendors to a high bar.

3.KOL & MEDICAL MARKETING

– Build and nurture KOL relationships with leading obstetricians, gynaecologists, maternal-fetal-medicine experts and medical societies (e.g. FOGSI and state chapters), turning them into advocates and advisers.

– Lead medical and scientific marketing — advisory boards, CMEs, symposia, webinars and clinical-evidence dissemination that communicate our impact accurately and credibly.

– Produce compliant medical content — clinically accurate collateral developed with medical and regulatory teams, respecting medical-advertising norms and PC-PNDT sensitivities.

4.EVENTS, CONFERENCES & FIELD PRESENCE

– Represent Dōtō Health at medical conferences, exhibitions and society meetings, and lead product launches and on-ground activations — this role involves frequent travel across India.

5.TEAM LEADERSHIP

– Build and lead the marketing team — We have members managing each function above. We need someone who can navigate them, coach them and lead by example.

Who You Are

– 5+ years in marketing,



with a strong track record spanning digital and KOL/medical marketing, ideally in healthcare, medtech, pharma or femtech.

– Proven team management and leadership — you've built, led and mentored marketing teams and managed agencies to results.

– Deep digital marketing experience — performance marketing, SEO/SEM, social and content, marketing automation, and comfort with analytics tools (GA4, Meta/Google Ads, CRM).

– A relationship-builder — able to earn the trust of senior clinicians and KOLs and manage those relationships with credibility and care.

– A strong desire to build a brand — an owner's mindset, high energy and the ambition to make Dōtō a household and clinician-trusted name.

– Willing and able to travel frequently for conferences, KOL engagements and field activations.

– An excellent communicator and storyteller, data-driven and organised, with a Bachelor's degree; an MBA in marketing is a plus.

Bonus Points

– Healthcare / medtech / pharma marketing background with an understanding of medical marketing, HCP engagement and regulatory sensitivities in India.

– An existing network within the OB-GYN / maternal-health clinical community.

– Experience marketing to both clinicians (B2B) and consumers (B2C), and a good design and content sensibility.

What We Offer

– Full ownership of the brand and the mandate to build a category-defining maternal-health name from the front.

– A mission that matters — your work helps make pregnancy and childbirth safer for mothers and newborns across India and LMICs.

– Direct access to leadership, a rapid-moving environment and real influence over strategy and growth.

– Competitive compensation and a collaborative, high-calibre team at our Pune headquarters.

How to Apply

Send your CV, a short note on a brand you helped build, and any campaign work you're proud of to [email protected] with the subject line “Marketing Lead — Digital, KOL & Medical Marketing”.

Dōtō Health Private Limited (CareMother) · Pune, Maharashtra · www.caremother.in | Dōtō Health is an equal-opportunity employer and strongly encourages women to apply.

📌 Marketing Lead (Pune)
🏢 CareMother by Doto Health
📍 Pune