Company Description :

Amishi London is a luxury fashion and accessories brand founded in London in 2010 by Creative Director Amishi Dhanuka. The brand blends British luxury, Italian craftsmanship, and Indian heritage, to create handcrafted pieces that emphasize artistry, individuality, and timeless design. Its collections range from intricately embellished accessories to statement ready-to-wear, all designed to be treasured. What began with a capsule of twelve handbags and an early partnership with Harrods, London has grown into an internationally recognized label with an expanding global presence.

Amishi

London also engages its audience through conversations around luxury, craftsmanship, entrepreneurship, creativity, and the future of luxury fashion.

Location: Mumbai, India

Type: Full-time, in-house

Brand: Amishi London - British Luxury Fashion & Accessories

About The Role :

Amishi London is looking for a dynamic, highly organised and commercially minded Marketing & Influencer Executive to join our Mumbai team.

This is a hands-on execution role for someone who understands luxury fashion, influencers, social media and digital marketing. You will work closely with the Founder and coordinate with Amishi London’s internal team and external agencies in India and the UK.

We are looking for someone who doesn't simply generate ideas, but follows through and makes things happen.

Key Responsibilities :

Influencer, Celebrity & Stylist Marketing -

- Identify and build relationships with relevant influencers, creators, stylists and celebrities in India and internationally.
- Manage influencer outreach, gifting, negotiations, product dispatches and follow-ups from start to finish.
- Secure organic/barter collaborations and coordinate paid collaborations where appropriate.
- Follow up proactively to ensure agreed content is actually delivered and published.
- Maintain an organised influencer, stylist and celebrity database and pipeline.
- Track content, reach, engagement, website traffic and sales generated by collaborations.




- Help develop and manage The Amishi Collective, our long-term creator and brand community.

Social Media & Content -

- Help plan and execute Instagram, TikTok and LinkedIn content calendars.
- Coordinate UGC, influencer content and fashion/product shoots.
- Draft and edit captions, ensuring all communication reflects Amishi London’s luxury positioning and tone of voice.
- Identify relevant trends, cultural moments and content opportunities.
- Ensure content calendars are executed on time rather than simply planned.

Digital Marketing & E-commerce -

- Coordinate with Amishi London’s performance marketing agencies.
- Understand and monitor key digital metrics including ROAS, CPA, CTR, conversion rate and customer acquisition.
- Review agency performance and proactively follow up on deliverables.
- Assist with Meta advertising creatives and identify winning products, content and messaging.
- Monitor the Amishi London Shopify website for merchandising, product and customer-journey issues.
- Assist with newsletters, email marketing, WhatsApp marketing and CRM.
- Monitor website traffic, conversions and online sales.

Events, Retail & Partnerships -

- Support Amishi London trunk shows, exhibitions, store activations, collection launches and private events across India.
- Coordinate influencer and VIP attendance, invitations, gifting and event content.
- Build relationships with complementary luxury brands and identify collaboration opportunities.
- Support relationships with multi-designer stores and retail partners.
- Ensure post-event content and follow-ups happen promptly.

Reporting & Organisation -

- Provide a concise weekly marketing report covering results, not simply activity.




- Maintain influencer, content, event and campaign trackers.
- Proactively chase influencers, agencies, photographers, stylists and other external partners.
- Track measurable outcomes including collaborations secured, content published, new customers, website traffic and sales.
- Maintain clear deadlines and ownership for every ongoing project.

Candidate Profile :

- Ideally 2-4 years' experience in fashion, luxury, beauty, lifestyle, influencer or digital marketing.
- Based in Mumbai and able to work from the office.
- Strong knowledge of the Indian fashion, influencer and social-media landscape.
- Existing relationships with influencers, stylists, PR contacts or fashion industry professionals would be highly desirable.
- Good understanding of Instagram and TikTok.
- Working knowledge of Meta Ads and digital performance metrics.
- Shopify, Klaviyo/email marketing or CRM experience would be advantageous.
- Excellent written and spoken English.
- Strong aesthetic sense and understanding of luxury branding.
- Extremely organised with excellent follow-through.
- Comfortable negotiating and communicating with influencers, stylists, agencies and vendors.
- Commercially minded and understands that marketing ultimately needs to contribute to customers and sales.
- Proactive, resourceful and comfortable taking ownership.

What Success Looks Like: This is not a role where success is measured by the number of meetings, messages or ideas generated.

We will measure success through execution and outcomes : quality influencer collaborations secured, content delivered, growth of The Amishi Collective, successful events and activations, stronger digital performance, new customer acquisition and ultimately increased sales.

To Apply:

- Please send your CV along with examples of fashion, luxury or lifestyle brands/social accounts you have worked with and a brief note explaining why you would be a valuable fit for Amishi London to [email protected].

📌 Marketing & Influencer Executive (Mumbai)
🏢 Amishi London
📍 Mumbai