Location: Mumbai (Full-time Role)

Reporting To: Marketing Lead

About the Role

We are looking for a Marketing Communications Manager to own and execute customer-facing communication across the entire user journey. This role will be responsible for crafting compelling product messaging, managing lifecycle communications, supporting product launches, and ensuring a consistent brand experience across digital touchpoints.

The ideal candidate should be a solid communicator with experience in product marketing, CRM communications, content strategy, and digital customer journeys.

Key Responsibilities

- Own customer communication across the entire user lifecycle, from acquisition to engagement and retention
- Develop messaging and content for product launches, feature updates, campaigns, and new initiatives
- Create and manage emailers, push notifications, WhatsApp communications, in-app messages, and customer journeys
- Work closely with Product, Growth, Marketing, Design, and Technology teams to build effective communication flows
- Develop landing page content, website copy, product pages, FAQs, and educational content
- Build retention and engagement communication strategies to improve user activation and product adoption




- Ensure consistency of messaging across all customer touchpoints and channels
- Support campaign execution by creating communication assets and content frameworks
- Monitor communication performance metrics and optimize content based on user behaviour and engagement data
- Collaborate with compliance and business teams to ensure communication accuracy and regulatory alignment

Requirements

- 4–6 years of experience in marketing communications, product marketing, CRM, content marketing
- Excellent copywriting and storytelling skills
- Experience creating customer-facing communication across digital channels
- Understanding of customer journeys, user engagement, and retention strategies
- Experience working with websites, landing pages, email marketing, and CRM platforms
- Ability to manage multiple projects and stakeholders simultaneously
- Strong attention to detail and execution excellence
- Analytical mindset with the ability to interpret engagement and campaign performance metrics

Preferred

- Experience in fintech, wealth management, broking, investing, banking, or financial services

📌 Marketing Manager (Mumbai)
🏢 InCred Money
📍 Mumbai