About the Job

Marketing Executive

Experience: 2-4 years

Location: Mumbai- in office

About the Role

We are looking for a versatile Marketing Executive with 2 to 4 years of experience to help drive our brand’s growth across multiple marketing channels. In this mid-level role, you will balance digital execution with offline marketing initiatives, focusing heavily on content creation, organic visibility, and campaign optimization. You will bridge the gap between creative storytelling and analytical performance, taking ownership of campaigns that engage audiences and convert leads.

Key Responsibilities

- Content Creation & Management: Develop, write, and manage high-quality marketing content across various channels to build brand awareness, educate prospects, and drive user engagement.
- Campaign Execution: Plan, execute, and optimize paid and organic marketing campaigns across various advertising networks to meet growth and customer acquisition targets.
- SEO Strategy & Implementation: Manage organic search performance by conducting keyword research, executing on-page optimization, and conducting routine technical website audits.
- Offline Marketing Assistance: Assist with the execution of offline marketing initiatives, including coordinating physical print collateral,



supporting local events, and assisting with traditional advertising channels.
- Analytics & Reporting: Regularly track, analyze, and report on campaign ROI, website traffic, and audience engagement data to continuously optimize marketing performance.
- Emerging Search Horizons: Optimize content for next-generation search environments, adapting copy to stay visible in AI-driven search experiences.

Required Skills and Qualifications

- Experience: 2 to 4 years of proven hands-on experience in a general marketing or content-focused role.
- Content & Communication: Exceptional writing and copy-editing skills, with a track record of producing engaging content for diverse audiences.
- SEO & Analytics Toolkit: Experience working with search engine optimization tools, web analytics, and search console dashboards.
- Offline & Event Coordination: Basic familiarity with traditional marketing workflows, vendor management, or event coordination.
- Adaptability: Ability to balance multiple projects across both digital and physical marketing spaces seamlessly.
- Education: A Bachelor's degree in Marketing, Communications, Business, or a related field.

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