- Kushalaya is an early-stage senior home-safety and non-medical assistance service launching in Hyderabad.

- We help older adults live more safely and independently through home-safety assessments, elder-friendly product installations, scheduled home visits, household-service coordination and transparent family updates.

- We are looking for an energetic and empathetic Marketing & Community Outreach Executive to introduce Kushalaya to seniors, families, apartment communities and referral partners.

- This is primarily a field-outreach and customer-acquisition role. It is not a purely digital-marketing, social-media or work-from-home position.

- KEY RESPONSIBILITIES
- • Identify and contact apartment associations, gated communities and senior citizen groups.

- • Meet apartment presidents, committee members and facility managers.

- • Build relationships with community organizations and relevant referral partners.

- • Conduct structured interviews with seniors, adult children and NRI families.

- • Explain Kushalaya’s home-safety assessments and non-medical assistance services.

- • Generate, qualify and follow up with prospective customers.

- • Schedule home-safety screenings and detailed assessments.

- • Organize senior home-safety events in apartment communities.

- • Follow up with families after assessments, reports and quotations.

- • Create basic WhatsApp messages, brochures, social-media posts and short videos.

- • Assist with Facebook, Instagram and Google marketing campaigns.

- • Record every lead, conversation and follow-up in the company CRM.

- • Collect customer feedback and consented testimonials.

- • Submit weekly reports covering leads, meetings, assessments, conversions and customer objections.

- INITIAL 30-DAY EXPECTATIONS

- • Complete 15 documented customer-discovery interviews.

- • Build a database of 40 apartment communities and 20 referral partners.

- • Contact at least 25 apartment associations.

- • Contact at least 15 potential referral partners.





- • Secure at least five apartment or partner meetings.

- • Secure two apartment safety-screening events.

- • Generate at least 30 qualified family leads.

- • Book 10–12 home assessments.

- • Support the completion of at least eight assessments.

- • Help secure at least three paying pilot families.

- • Maintain 100% of customer and partner interactions in the CRM.

- • Submit a final report showing the best-performing customer segment, message and marketing channel.

- CANDIDATE REQUIREMENTS
- • Fresher or up to two years of experience in field marketing, business development, customer outreach, community engagement or consumer sales.

- • Robust communication and listening skills.

- • Comfortable speaking respectfully with seniors and families.

- • Fluent or professionally comfortable in Telugu and English.

- • Hindi communication is an advantage.

- • Willing to travel regularly within the assigned Hyderabad service area.

- • Comfortable making calls, meeting prospects and performing consistent follow-ups.

- • Able to use Google Sheets, WhatsApp Business and basic CRM software.

- • Comfortable creating simple marketing materials using Canva or similar tools.

- • Organized, trustworthy and capable of working independently.

- • Own two-wheeler and valid driving licence preferred.

- PREFERRED BACKGROUNDS
- Candidates with experience in any of the following will be preferred:

- • Apartment or community outreach

- • Home services

- • Senior services

- • Healthcare marketing

- • Real estate or property services

- • Insurance or financial-services field marketing

- • NGOs and community programs

- • Consumer-service startups

- • Event marketing

- • Lead generation and telecalling

- WHO SHOULD NOT APPLY
- • Candidates looking exclusively for remote or desk-based work

- • Candidates interested only in SEO, graphic design or social-media posting

- • Candidates unwilling to visit apartment communities or customer homes

- • Candidates unwilling to maintain lead and follow-up records

- • Candidates uncomfortable communicating with seniors

📌 Marketing & Community Outreach Executive field role (Hyderabad)
🏢 Tek Matrix
📍 Hyderabad