Key Responsibilities & Related Activities

1. Marketing Strategy & Brand Management

- Develop and execute annual marketing plans aligned with business objectives.

- Ensure consistent brand positioning and messaging across all channels.

- Drive brand awareness and market visibility for all business lines.

- Monitor marketing performance and recommend optimization strategies.

1. Lead Generation & Demand Generation

- Develop and execute B2B lead generation campaigns to support sales targets.

- Manage digital campaigns to generate qualified marketing leads.

- Track lead funnel metrics, conversion rates, and campaign ROI.

- Collaborate with sales teams to improve lead quality and conversion.

1. Digital Marketing

- Plan and execute digital marketing campaigns across search, social media, email, and display platforms.

- Manage SEO and SEM initiatives to improve website traffic and search rankings.

- Monitor campaign analytics using Google Analytics and marketing dashboards.

- Optimize digital marketing performance through data-driven insights.

1. Content Marketing

- Develop compelling marketing content including case studies, blogs, newsletters,



presentations, brochures, email campaigns, videos, and social media content.

- Ensure messaging aligns with brand guidelines and business priorities.

1. Agency & Vendor Management

- Manage creative, digital, PR, media, event, research, and website agencies.

- Define deliverables, monitor service quality, negotiate commercial terms, and evaluate performance.

- Ensure timely delivery of campaigns within agreed budgets.

1. Stakeholder Management

- Collaborate with business leaders, HR, sales, operations, and global marketing teams.

- Align local marketing initiatives with global brand standards and campaigns.

- Build solid relationships with internal and external stakeholders to deliver integrated marketing initiatives.

1. Marketing Analytics & Budget Management

- Prepare marketing dashboards and monthly performance reports.

- Monitor campaign ROI, lead generation metrics, website analytics, SEO performance, and event outcomes.

- Manage annual marketing budgets and optimize expenditure.

📌 Marketing & Communication (Noida)
🏢 Gi Group
📍 Noida