Job Summary

Job Title: Marketing Branding Executive

Department: Business Operations

Location: Indore, Madhya Pradesh, India (On-site)

Experience: 0-2+ Years

Job Type: Full time

Company: Robros Systems

Role Overview

The Marketing Branding Executive will be responsible for all campaigns and marketing activities including digital marketing and content creation, also lead all marketing, branding, and demand-generation initiatives at Robros Systems. This role is ideal for a dynamic leader who can craft and execute data-driven marketing strategies, strengthen our market presence, and fuel business growth in the industrial automation and manufacturing sectors. The candidate should have a strong background in B2B industrial marketing, excellent leadership skills, and the ability to align marketing with business and sales goals.

Responsibilities

- Strategy Leadership: Develop and execute a comprehensive marketing strategy aligned with company vision, product roadmap, and sales objectives. Build and lead a high-performing marketing team covering digital, brand, and field marketing functions.
- Brand Positioning: Define, enhance, and maintain Robros brand identity. Strengthen Robros positioning as an industry leader in AI-based inspection and automation solutions.
- Demand Generation Lead Nurturing: Design and implement digital campaigns, SEO/SEM strategies, and content marketing initiatives to drive qualified leads and brand visibility. Collaborate closely with the sales team to ensure alignment on lead quality, nurturing, and conversion goals.
- Content Communication: Oversee creation of high-quality marketing content case studies, whitepapers, videos, presentations, and press releases tailored for industrial B2B audiences.
- Events Partnerships: Plan and execute trade shows, industry events, product demos, and exhibitions to build brand presence and connect with key customers and partners.
- Market Research Competitive Insights:



Conduct ongoing research to identify emerging industry trends, competitor moves, and market opportunities. Use insights to guide strategy and product messaging.
- Performance Analytics: Track and analyze key marketing metrics (lead flow, conversion rates, campaign ROI, website traffic). Present data-driven insights and improvement plans to leadership.
- Cross-Functional Collaboration: Work closely with product, sales, and engineering teams to refine go-to-market strategy, pricing, and value propositions.
- Budget Vendor Management: Manage marketing budgets, external agencies, and vendor relationships to maximize ROI and efficiency.

Requirements

Must-Haves

- Bachelors degree in Marketing, Business Administration, or related field.
- 2+ years of experience in industrial B2B marketing.
- Proven success in brand building, digital marketing, and lead generation within automation, manufacturing, or technology sectors.
- Strong command of marketing tools CRM, marketing automation platforms, analytics tools, and content management systems.
- Excellent communication, design, branding and presentation skills.
- Strategic mindset with strong analytical and execution capabilities.
- Ability to travel as needed for events, exhibitions, and customer visits.
- Deep understanding of SEO essentials.

Preferred

- Experience working in a scale-up or fast-growing technology company.
- Demonstrated ability to build marketing infrastructure and teams from the ground up.

Key Skills

- Marketing Strategy Leadership
- Digital Marketing Lead Generation
- Brand Building Corporate Communication
- Content Marketing PR
- Market Research Competitive Analysis
- Campaign Analytics ROI Measurement
- Cross-functional Collaboration
- CRM Marketing Automation Tools
- SEO advance knowledge

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Marketing & Branding Executive (Indore)
🏢 Robro Systems
📍 Indore