Role Summary The Marketing & Branding Lead holds overall responsibility for the brand's marketing function, spanning brand building and performance marketing. The role involves managing external agency partners to a high standard while progressively developing in-house capability, with the objective of reducing dependency on outsourced execution over time.

Key Responsibilities

Agency Management

- Define scopes of work and deliverables for performance and creative agency partners

- Conduct structured weekly performance reviews against agreed metrics

- Maintain independent command of account performance rather than relying on agency reporting

In-House Capability Development

- Build internal capability across content, creative, community management, and email and WhatsApp marketing

- Establish repeatable processes that reduce reliance on external partners

Performance Management and Reporting

- Own the marketing dashboard, covering CAC, ROAS, CTR, AOV and marketing cost ratio by channel and by SKU

- Report weekly on performance against benchmark, with transparent recommendations

- Ensure spend decisions are evaluated against contribution margin rather than revenue alone

Content and Creative

- Maintain a rolling 30-day content calendar across all owned channels





- Plan photoshoots on a per-drop basis, ensuring the asset bank is complete two weeks ahead of each launch

- Brief the photoshoot and content team on requirements aligned to campaign and channel needs

Experimentation

- Maintain a documented experiment pipeline covering creative, audience, offer and channel tests

Define a hypothesis and success criteria before each test, and record outcomes including negative results

Preferred candidate profile

- Demonstrable interest in the discipline. A sustained personal engagement with marketing as a craft, evidenced in how the candidate discusses brands and campaigns beyond their own work.

- Analytical curiosity. A consistent focus on understanding why performance moved, and whether a result is repeatable, rather than on delivery alone.

- Experimental rigour. A structured approach to testing, with clear criteria for scaling or discontinuing an initiative.

- Platform fluency. An established personal social media presence. Follower count is not a criterion; first-hand, practical understanding of the platforms is.

- Commercial literacy. The ability to plan and evaluate spend against gross and contribution margin.

📌 Marketing & Branding Lead (Gurugram)
🏢 Amrit Valley
📍 Gurugram