Experience Required: 5-10 years in Technical/B2B Sales, including 2-3 years in a leadership or team-management capacity

Location: Noida, India

Department: Sales & Business Development

Employment Type: Full-Time

Reports To: Directors / Founding Team

ABOUT EXELIQ TECH SOLUTIONS:

Exeliq Tech Solutions Private Limited is a Noida-based Industry 4.0 automation company and an official Alliance Partner of National Instruments (NI) India. We design and deliver Automated Test

Equipment (ATE), EV Battery Management System (BMS) test benches, PCB testing solutions, data acquisition systems, and motor testing solutions, built on LabVIEW-based test, measurement, and control platforms. Our clients span EV, automotive, electronics, and manufacturing sectors, along with production facilities and R&D; institutions. As we scale our market presence, we are looking for a commercially sharp, technically credible leader to head our Sales & Business Development function.

POSITION OVERVIEW:

We are seeking a Business Head to own the sales strategy, revenue targets, and go-to-market execution for Exeliq's automation and testing solutions portfolio. This is a leadership role for someone who has grown up through technical/solution sales and is ready to build and run a team,

own P&L-level; accountability for the function, and act as a strategic partner to the founders on

Exeliq's growth trajectory. The successful candidate will combine hands-on deal leadership on key accounts with the discipline to build repeatable sales processes across a lean, fast-moving organization.

KEY RESPONSIBILITIES:

Strategic Leadership & Revenue Growth:

- Own the annual sales strategy, revenue targets, and pricing framework for the Sales & BD function
- Identify and prioritize growth verticals across EV, automotive, electronics,



and R&D;/institutional clients
- Set pricing for standard and non-standard solutions in coordination with the Engineering team
- Report business performance and market outlook directly to the Directors/founding team

Team Building & Sales Management
- Recruit, coach, and manage the technical sales team, including Technical Sales Engineers
- Set individual and team targets; track performance and pipeline health through the CRM
- Build sales playbooks, forecasting discipline, and reporting cadences suited to a growing organization

Key Account & Partner Management:

- Personally own and grow Exeliq's strategic/key accounts and high-value opportunities
- Manage and expand the National Instruments Alliance Partnership and other channel relationships
- Represent Exeliq at industry events, exhibitions, and with prospective enterprise clients

Cross-Functional Collaboration
- Partner with Engineering on solution design and proposals for complex or large-value deals
- Ensure clean Sales-to-Operations handovers with complete documentation and specifications
- Work with Finance on contract terms, collections, and payment processing for the sales pipeline

Business Intelligence & Reporting
- Track competitive landscape and market trends across automation, ATE, and EV testing
- Own pipeline accuracy, win/loss analysis, and opportunity data integrity in the CRM




- Deliver periodic business reviews with clear visibility into targets, gaps, and course corrections

REQUIRED QUALIFICATIONS:

Educational Background

- Bachelor's degree in electrical engineering, Electronics Engineering, or a related technical discipline
- MBA or equivalent in Sales/Marketing preferred but not mandatory

Professional Experience

- 5-10 years of progressive experience in technical/B2B sales, ideally in automation, ATE,

industrial equipment, or capital equipment sales
- At least 2-3 years leading or mentoring a sales team, with a track record of owning and exceeding revenue targets

Technical Competencies

- Strong grounding in electrical, electronics, and instrumentation principles
- Working understanding of automation systems, testing protocols, and measurement technologies
- Familiarity with LabVIEW-based systems or the NI ecosystem is an advantage

Leadership & Professional Skills
- Demonstrated ability to build and run a sales team in a lean, fast-scaling environment
- Strong stakeholder management skills, including comfort operating close to founders/leadership
- Advanced negotiation, consultative selling, and analytical skills for complex solution deals
- Proficiency with CRM systems and sales reporting tools
- Flexibility for travel as business requirements dictate

CAREER ADVANTAGES & GROWTH OPPORTUNITIES:

- Competitive compensation aligned with a leadership-level role, plus performance-based incentives.
- A high-ownership seat at the table of an early-stage, high-growth automation company.
- Direct exposure to founders and strategic decision-making as the company scales.
- Continuous exposure to cutting-edge Industry 4.0, EV testing, and automation technologies.

📌 Head of Sales and Business Development (Noida)
🏢 Exeliq Tech Solutions
📍 Noida