Job Summary

We are looking for an experienced and strategic Head of Marketing to lead the organization's overall marketing function and drive business growth, brand development, customer acquisition, and market expansion.

The ideal candidate should have 18+ years of strong marketing experience across multiple sectors, with exposure to different business environments, customer segments, products, and market dynamics. The candidate should have demonstrated experience working at a senior/top-management level, developing marketing strategies, leading teams, managing budgets, and contributing directly to business decisions.

Key ResponsibilitiesMarketing Strategy & Business Growth

- Develop and implement the organization's overall marketing strategy in alignment with business objectives.
- Identify new markets, customer segments, business opportunities, and growth avenues.
- Develop strategies for customer acquisition, retention, brand positioning, and market expansion.
- Monitor market trends, customer behaviour, competitor activities, and industry developments.
- Translate market insights into actionable business and marketing strategies.
- Work closely with the CEO/MD/Top Management on strategic business and growth initiatives.

Brand Management
- Build, strengthen, and maintain the organization's overall brand positioning.
- Develop and maintain consistent brand communication across all channels.
- Plan and execute brand-building campaigns and initiatives.
- Ensure that marketing activities support long-term brand value as well as short-term business objectives.

Sales & Marketing Alignment
- Work closely with the Sales team to develop strategies for lead generation, conversion, revenue growth, and customer engagement.
- Develop marketing initiatives that directly support business and sales targets.
- Track campaign performance and evaluate the impact of marketing activities on revenue.
- Establish effective coordination between marketing, sales, operations, and other business functions.





Digital & Performance Marketing
- Oversee digital marketing, social media, website, search, content, and online customer engagement activities.
- Evaluate and improve digital acquisition and conversion strategies.
- Use data and analytics to measure campaign effectiveness and return on marketing investment.
- Ensure appropriate use of technology, CRM, marketing automation, and digital platforms.

Market Research & Customer Insights
- Lead market research and customer analysis to understand changing needs and preferences.
- Analyze competitor strategies, pricing, positioning, products, and promotional activities.
- Develop customer segmentation and targeted marketing strategies.
- Provide market intelligence and recommendations to Top Management.

Leadership & Team Management
- Lead and mentor the marketing team and establish clear performance expectations.
- Build a high-performing marketing organization with appropriate structures, roles, and responsibilities.
- Develop team capabilities through coaching, training, and performance management.
- Manage external agencies, consultants, media partners, and other marketing vendors.

Budget & Performance Management
- Prepare and manage the annual marketing budget.
- Ensure effective allocation of marketing expenditure based on business priorities.
- Monitor marketing ROI, campaign performance, customer acquisition costs, and other key metrics.
- Present regular marketing performance reports and strategic recommendations to Top Management.

Cross-Functional & Top Management Responsibilities
- Participate in senior management discussions and contribute to overall business strategy.




- Work with Finance, Sales, Operations, HR, and other functions to achieve organizational objectives.
- Support new product launches, business expansion, strategic partnerships, and other major initiatives.
- Provide management with insights on market opportunities, risks, and emerging trends.
- Represent the organization in important customer, industry, media, and business forums when required.

Required Experience & Qualifications
- 18+ years of overall experience in Marketing, preferably with significant experience in senior leadership positions.
- Proven experience across multiple sectors/industries, with the ability to adapt marketing strategies to different business models and customer segments.
- Strong experience in strategic marketing, brand management, business development, customer acquisition, digital marketing, and market expansion.
- Previous experience as Head of Marketing, Marketing Director, Chief Marketing Officer, General Manager – Marketing, or equivalent senior role is preferred.
- Demonstrated experience managing large teams, marketing budgets, agencies, and multiple marketing functions.
- Graduate/Postgraduate qualification in Marketing, Business Management, or a related discipline. MBA/PGDM in Marketing will be an advantage.

Key Competencies
- Strategic thinking and solid business acumen
- Strong leadership and decision-making ability
- Excellent communication and presentation skills
- Commercial and revenue-oriented mindset
- Strong understanding of customer behaviour and market dynamics
- Ability to work effectively with Top Management
- Data-driven approach to marketing decisions
- Strong negotiation and stakeholder-management skills
- Ability to manage multiple businesses, markets, and marketing channels
- High level of ownership, initiative, and accountability
- Ability to build and execute strategies rather than focus only on operational marketing activities

Work Location: In person

📌 Head of Marketing (Thrissur)
🏢 Bhavana Healthcare
📍 Thrissur