Snugs is a babywearing and baby clothing company. We have served over 30,000 parents, we manufacture in Kochi, and we sell on our own Shopify store and on Amazon. Paid social is our primary growth channel, and we are now building the next stage of growth across Meta, Google and website conversion.

We are looking for a senior growth leader who is equally strong on two fronts: acquiring customers through paid media, and converting them through a well-designed, continuously optimised store. This is an ownership role with direct accountability for revenue and margin, reporting to the founder.

What you will own

Paid media

- Meta Ads end to end: account structure, budget allocation, creative testing frameworks, scaling and retargeting
- Google Ads: Shopping, Performance Max, branded and non-branded search
- Paid growth on Amazon, in coordination with our marketplace operations
- Performance creative direction: briefing our in-house design and video team on what to produce, based on data

Store design and conversion

- Design and optimisation of the Shopify store: homepage, product pages, collections, cart and checkout
- A structured A/B testing programme with a clear hypothesis, prioritisation and measurement process
- User experience design across desktop and mobile, from page layout and information hierarchy to checkout flow
- Landing pages for paid campaigns, built and tested for conversion
- Working with our design and development team to ship tests and improvements weekly

Growth reporting

- MER, contribution margin, CPA, conversion rate, AOV and channel mix, reviewed weekly with the founder
- Building the growth function as the company scales, including hiring

What we are looking for





- 5+ years in performance marketing and growth, with at least 3 years in ecommerce or D2C
- Direct experience scaling a D2C brand in India to ₹1 crore or more in monthly revenue, with accountability for ad spend and margin
- Deep, current expertise in Meta Ads, including account structure and creative testing at scale
- Hands-on experience with Google Shopping and Performance Max for a physical product brand
- Proven expertise in ecommerce store design and conversion rate optimisation, with examples of stores you have designed or redesigned and the results
- Strong command of A/B testing methodology and tools such as Intelligems, Shoplift, VWO or similar
- Solid UX design capability: you can wireframe, define page structure and work directly with designers and developers, not just request changes
- Strong commercial judgement: you think in contribution margin and payback, not ROAS alone
- Comfortable owning a significant monthly budget and being measured on the outcome

Preferred

- Working knowledge of Shopify themes, Liquid and app ecosystem
- Experience in baby, apparel or lifestyle categories
- Familiarity with Amazon Ads
- Experience building or managing a small growth team

What we offer

- Full ownership of paid media, store conversion and growth, with direct access to the founder
- An in-house creative team producing static, video and AI-assisted creative on demand
- A fast-moving, founder-led environment with no agency layers
- Market-competitive salary

How to apply

- Apply with a brief summary of the largest D2C brand you have scaled, the monthly spend you managed, and one store or page you redesigned with the conversion result.

Salary

Rs.1-1.5Lakhs/month depending on your experience.

📌 Head of Growth (Meta Ads, Google Ads, CRO) (Kalady)
🏢 Snugs
📍 Kalady