Purpose of the Role To take complete ownership of Bowlful’s brand positioning, marketing strategy and online growth, ensuring that branding and performance marketing work together to generate sustained revenue.

Key Responsibilities

Brand Strategy

- Develop and own Bowlful’s overall brand positioning and communication strategy.

- Define target consumer segments and consumer personas.

- Establish Bowlful’s tone of voice, visual identity and communication guidelines.

- Ensure consistency of brand communication across website, marketplaces, social media, advertising, packaging and offline touchpoints.

- Build a strong and differentiated positioning for Bowlful in the freeze-dried/ready-to-eat food category.

- Continuously study competitors, consumer behaviour and market trends.

Marketing Strategy

- Develop monthly, quarterly and annual marketing plans.

- Build the overall customer acquisition and retention strategy.

- Identify opportunities across D2C, marketplaces and quick commerce.

- Plan product launches, campaigns, offers, seasonal campaigns and brand activations.

- Coordinate marketing activities across Meta, Google, Amazon, influencers, content, SEO and other channels.

Growth & Revenue

- Take ownership of marketing contribution to online revenue.

- Work closely with the sales/e-commerce team to improve conversion and customer acquisition.

- Establish CAC, ROAS, AOV, repeat purchase and customer lifetime value targets.

- Identify opportunities to increase repeat purchases and cross-selling.

- Build strategies to scale online sales while maintaining profitability.

Team Leadership





- Lead and manage the Performance Marketing and Creative/Content/Influencer teams.

- Set KPIs and review performance regularly.

- Hire and develop strong marketing talent and external agencies/vendors where required.

- Create a culture of experimentation and data-driven decision making.

Analytics & Decision Making

- Review weekly/monthly marketing performance.

- Analyse CAC, ROAS, CTR, CVR, AOV, retention, repeat rate and contribution margins.

- Identify underperforming campaigns and take corrective action.

- Build marketing dashboards and reporting systems.

Agency & External Partnerships

- Manage marketing agencies, influencers, creators, production houses and other partners.

- Negotiate commercials and ensure measurable ROI from external partnerships.

Ideal Candidate

- 7–12+ years of experience, preferably in D2C/FMCG/food/consumer brands.

- Has actually built/scaled a consumer brand, rather than only managed campaigns.

- Strong understanding of both brand building + performance marketing.

- Highly commercial and numbers-oriented.

- Comfortable being accountable for revenue.

- Experience managing teams.

- Strong understanding of Meta, Google, Amazon, marketplaces, influencers and content.

- Entrepreneurial mindset.

Primary KPIs

- Online revenue

- Marketing ROI / MER

- CAC

- Repeat purchase rate

- AOV

- Conversion rate

- Brand awareness/search growth

- New customer acquisition

- Overall marketing contribution to revenue

Pay: From ₹70,000.00 per month

Perks

- Food provided

- Provident Fund

Work Location: In person

📌 Head – Branding & Marketing (Bhatpore)
🏢 colosseum foods private
📍 Bhatpore