Company Description

Entri is a vernacular language learning platform in India that helps individuals build practical job skills in their native languages. The platform focuses on improving employability through accessible, localized content tailored to regional needs. Entri is backed by LearnLaunch, a leading EdTech accelerator based in Boston, Massachusetts, providing strong support and industry expertise.

Team members join a mission-driven organization working at the intersection of education, technology, and workforce development.

Role Description The Growth Marketer will be responsible for designing and executing data-driven growth strategies to acquire, engage, and retain learners. In this full-time, on-site role based in Hyderabad, the individual will plan and run experiments across digital channels, optimize user funnels, and collaborate with product, content, and sales teams to drive measurable growth. Day-to-day work includes monitoring and analyzing key performance metrics, managing lead generation campaigns, conducting A/B tests, and refining marketing initiatives based on insights.

The role also involves working closely with stakeholders to identify new growth opportunities, improve user acquisition costs,



and strengthen Entri’s presence in target markets.

Qualifications

- Demonstrated expertise in Growth Marketing and Growth Hacking to plan and execute scalable growth initiatives.
- Strong skills in Marketing Analytics and Web Analytics to interpret data, track performance, and optimize campaigns.
- Experience in Lead Generation and performance-focused Marketing to drive high-quality user acquisition.
- Proficiency with digital marketing channels and tools (e.g., paid ads, social media, SEO/ASO, email marketing).
- Ability to design and run experiments, including A/B testing, funnel optimization, and cohort analysis.
- Comfort working with data dashboards, spreadsheets, and reporting tools; basic familiarity with SQL or BI tools is an advantage.
- Solid communication and collaboration skills, with the ability to work cross-functionally in a fast-paced environment.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
- Prior experience in EdTech, consumer internet, or mobile app-based products is a plus.

📌 Growth Marketer (Kochi)
🏢 Entri
📍 Kochi