Google Ads Specialist – Performance Marketing

Company: Reinvent Digital

Location: Hyderabad / Jaipur – On-site

Experience: 2+ Years

Employment Type: Full-time

About the Role

We are looking for an experienced Google Ads Specialist – Performance Marketing who can independently manage multiple client accounts and take ownership of performance, strategy, optimization, and client communication.

This role is ideal for someone who thinks beyond clicks and leads and understands how paid advertising contributes to business growth, revenue, ROAS, and lead quality.

Key Responsibilities

Account Management & Strategy

- Manage and own 4–8 Google Ads client accounts based on account complexity and spend.
- Develop account structures, conversion tracking, audience targeting, exclusions, and campaign strategies.
- Plan and execute campaigns across Google Search, Performance Max (PMax), Demand Gen, Display, and Video.
- Develop budget allocation, bidding strategies, and 90-day performance roadmaps.
- Regularly audit accounts and identify opportunities for growth and improvement.

Performance & Optimization

- Drive measurable improvements in lead volume, lead quality, CPL, CPA, ROAS, and revenue.
- Monitor campaign performance and make data-driven optimization decisions.
- Work on keyword research, search-term analysis, negative keywords, ad copy, bidding, audience strategies, and campaign structures.
- Identify performance issues proactively and recommend corrective actions.
- Understand the relationship between ad spend, qualified leads, conversions, and actual business revenue.

Tracking & Analytics

- Set up and troubleshoot conversion tracking and ensure accurate measurement.
- Work with GA4, Google Tag Manager (GTM), Google Ads conversion tracking, and related analytics tools.
- Understand offline conversions and enhanced conversions.




- Analyze performance data and convert insights into actionable strategies.

Client Management

- Communicate directly with clients and present campaign performance in clear business terms.
- Conduct strategic performance reviews and explain recommendations confidently.
- Manage client expectations and proactively communicate challenges, opportunities, and growth plans.

AI & Automation

- Use AI and automation tools to improve productivity and reduce repetitive work.
- Leverage AI for reporting, search-term analysis, ad-copy development, negative-keyword discovery, anomaly detection, and workflow automation.
- Apply human judgment and quality control rather than relying blindly on AI-generated outputs.

Team Collaboration

- Coordinate with Content, Design, Web/Landing Page, and Analytics teams to improve campaign performance.
- Share learnings, best practices, and successful strategies with the wider team.
- Contribute to improving internal PPC processes and playbooks.

Must-Have Skills & Qualifications
- 4+ years of hands-on experience in Google Ads / PPC / Performance Marketing.
- Proven experience managing multiple live client accounts simultaneously, preferably in an agency environment.
- Strong expertise in:
- Google Search Ads
- Performance Max (PMax)
- Demand Gen
- Smart/Automated Bidding
- Keyword & search-term optimization
- Conversion tracking
- Campaign analytics
- Strong working knowledge of GA4 and Google Tag Manager (GTM).




- Understanding of offline conversions and enhanced conversions.
- Proven track record of improving CPA, CPL, ROAS, lead quality, or revenue outcomes.
- Strong analytical and problem-solving skills.
- Excellent communication and client-handling skills.

Preferred Qualifications
- Experience working with healthcare, hospitals, clinics, or multi-location healthcare brands.
- Experience handling healthcare-specific Google Ads challenges such as:
- Conversion tracking limitations
- Call conversion tracking
- Google Ads policy restrictions
- Regional advertising regulations
- Lead-quality measurement
- Prior experience in a digital marketing agency / multi-client environment.
- Google Ads certification.

What Success Looks Like

First 30 Days

- Audit assigned accounts and identify tracking, structure, and performance gaps.
- Create a clear roadmap for each account.

First 90 Days

- Deliver measurable improvements in CPA, ROAS, and lead quality across the majority of assigned accounts.
- Build stronger and more strategic client relationships.

First 180 Days

- Independently manage the assigned portfolio with minimal supervision.
- Automate routine tasks and reporting wherever possible.
- Contribute at least one reusable PPC process, framework, or playbook to the team.

Why Join Reinvent Digital?
- Work on multiple performance marketing accounts across industries.
- Prospect to work with AI-driven marketing workflows and automation.
- Take genuine ownership of client performance and business outcomes.
- Work closely with cross-functional teams across content, design, web, analytics, and technology.

Interested candidate may share their resume to [email protected] or connect us +91-(phone hidden). Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits

- Paid sick time
- Paid time off

Work Location: In person

📌 Google Ads Specialist - Performance Marketing (Jaipur)
🏢 Reinvent Digital Media
📍 Jaipur