Company: GrowBro

Job Type: Full-Time

Job Location: Rohini, Sector 3, Delhi

Salary Range: ₹25,000 – ₹1,00,000 per month

Experience: 1–4 years preferred

Role Type: Founding Team / High Ownership

About GrowBro

GrowBro is looking for a highly creative, hands-on and growth-oriented Founding Social Media & Brand Growth Lead to join our early-stage team.

This is a high-ownership founding role. You will work directly with the founders and take end-to-end responsibility for GrowBro's social media, content, community, marketing and brand growth.

We are looking for someone who can build GrowBro's social presence from 0 → 1, understand what works on the internet, create compelling content, experiment with new ideas and turn attention into meaningful brand growth.

What You'll OwnSocial Media & Content

- Take complete ownership of GrowBro's social media presence.
- Develop and execute social media strategies across Instagram, YouTube, LinkedIn and other relevant platforms.
- Build and manage the content calendar.
- Develop and create Reels, short-form videos, carousels, stories, posts and other content.
- Write strong hooks, captions, scripts and CTAs.
- Identify social media trends, memes, formats and opportunities.
- Take ideas from concept → creation → publishing → analysis.

Brand Building
- Help build GrowBro's brand identity, personality and voice.
- Develop creative campaigns that make GrowBro stand out.
- Ensure consistency across all social channels.
- Turn GrowBro's vision, product and story into content people want to watch, engage with and share.
- Develop new creative concepts and brand initiatives.

Growth & Marketing
- Build organic social media growth strategies.
- Experiment with different content formats, campaigns and growth channels.
- Plan and execute social media campaigns and product launches.
- Explore influencer and creator collaborations.
- Identify partnership and community-building opportunities.
- Work towards measurable growth in reach, engagement, followers and conversions.
- Track performance and continuously improve based on results.

Community




- Build and manage the GrowBro community.
- Engage with comments, DMs and conversations.
- Understand audience feedback, interests and pain points.
- Convert audience insights into new content and marketing ideas.

Analytics
- Track important social media and marketing metrics.
- Understand what content is working and why.
- Analyze reach, engagement, retention, follower growth and conversions.
- Run growth experiments and learn from results.
- Take ownership of social media growth targets.

What We're Looking For We're looking for someone who is:
- Highly creative, proactive and curious.
- Obsessed with social media, content and internet culture.
- Solid at storytelling and creating attention-grabbing hooks.
- Comfortable taking complete ownership without constant supervision.
- Able to think strategically while also executing themselves.
- Comfortable working in an early-stage startup environment.
- Willing to experiment, fail, learn and try again.
- Comfortable creating content hands-on when required.
- Familiar with social media analytics and growth metrics.
- A strong communicator who can work directly with founders.

You Will Be a Great Fit If You Can
- Come up with strong content ideas without needing a detailed brief.
- Understand why certain content gets 100K views while another piece gets 500.
- Turn a trending topic or format into relevant GrowBro content.
- Write compelling hooks and scripts.
- Build a content strategy from scratch.
- Take an idea from concept → script → shoot → edit → publish → analyze.
- Understand the difference between getting views and actually building a brand.
- Identify opportunities and take action without waiting for instructions.





This Role Is NOT This is not a traditional social media executive role where you'll simply:
- Schedule posts.
- Copy captions.
- Follow a fixed content calendar.
- Wait for instructions.
- Manage only one social media platform.

We're looking for someone who wants to build GrowBro's social media and brand from the ground up. Compensation & Growth

Salary Range: ₹25,000 – ₹1,00,000 per month The role will begin with an initial 3-month probation period.

The starting compensation within the range will depend on your experience, skills, portfolio and demonstrated ability.

During the first 3 months, your primary focus will be on proving your ability to take ownership and deliver measurable results.

Based on your performance, impact and contribution to GrowBro's growth, your compensation and responsibilities can be reviewed and increased after the probation period.

We value ability and results over years of experience.

Why Join GrowBro?

- Join GrowBro at an early stage as a founding team member.
- Work directly with the founders.
- Take ownership of one of the most important growth functions.
- Build the brand and social media presence from 0 → 1.
- Freedom to experiment and bring your own ideas.
- Your work will directly impact GrowBro's growth.
- Opportunity to grow into a larger Brand, Marketing & Growth leadership role as the company scales.

How to Apply

Please share

- Your CV or LinkedIn profile.
- Portfolio or examples of your previous work.
- Social media accounts/pages you have managed or grown.
- A short note explaining why you would be a good fit for GrowBro.
- Bonus: Tell us what you would do in your first 30 days at GrowBro.

One thing we care about most Don't just tell us you're passionate about social media. Show us what you've built.

Pay: ₹25,000.00 - ₹100,000.00 per month

Benefits

- Flexible schedule
- Paid time off
- Work from home

Application Question(s):
- Are you comfortable in front of camera and also are your able to work a founding member

Work Location: Hybrid remote in Rohini, Delhi, Delhi

📌 Founding Social Media & Brand Growth Lead (Rohini)
🏢 Growbro AI
📍 Rohini