COLLEGE MARKETING LEAD

Company: Edurup Learning

Location: Bengaluru

Employment Type: Full-Time

Work Mode: On-site & Field-Based

Department: Marketing & Business Development

Package : 3 to 5 lac

Job Summary

Edurup Learning is looking for an experienced and result-oriented College Marketing Lead to lead our college outreach and student acquisition activities.

The candidate will take ownership of college partnerships, institutional marketing, student enrollment, field campaigns, and the college marketing team, while building strong relationships with colleges, placement cells, faculty members, and student coordinators.

Key Responsibilities

- Lead and manage college marketing and outreach activities across Bengaluru.
- Develop relationships with TPOs, placement officers, HODs, faculty members, and college management.
- Identify and onboard new colleges for Edurup Learning's internship programs.
- Plan and execute college visits, presentations, seminars, internship drives, and student campaigns.
- Generate and convert student leads through institutional partnerships and college activities.
- Manage follow-ups with college authorities and ensure successful execution of partnerships.
- Lead, guide, and monitor the performance of college marketing executives.
- Set daily, weekly, and monthly targets for the marketing team.
- Track college-wise leads, registrations, conversions, and revenue.
- Prepare and submit regular performance reports to management.
- Identify new opportunities to increase college partnerships and student enrollments.
- Coordinate with the sales, operations, and internship teams for smooth execution.




- Take responsibility for achieving assigned college partnership and student enrollment targets.

Leadership Responsibilities

- Build and manage a high-performing college marketing team.
- Train team members on college pitching, communication, lead generation, and follow-up.
- Monitor field activities and team productivity.
- Conduct regular reviews and provide performance feedback.
- Develop strategies to improve college acquisition and student conversion.

Required Skills

- Strong communication and negotiation skills.
- Excellent relationship-building and networking abilities.
- Leadership and team-management skills.
- Strong presentation and convincing abilities.
- Target-oriented and commercially driven.
- Good understanding of college/institutional marketing.
- Strong follow-up and sales conversion skills.
- Comfortable with extensive field travel across Bengaluru.
- Basic knowledge of Excel/Google Sheets and CRM tools.

Education & Experience
- Bachelor's degree in any discipline preferred.
- 2–5 years of experience in college marketing, education sales, business development, institutional sales, or field marketing preferred.
- Previous team-handling experience will be an advantage.

Important Requirement

This is a full-time on-site and field-based leadership role. Work from home is not available.

The candidate should be willing to travel regularly to colleges and take complete ownership of the college marketing function.

Key Performance Indicators (KPIs)

- Recent college partnerships
- College visits and institutional meetings
- Student leads generated
- Student registrations/enrollments
- Revenue generated
- Team performance and productivity
- Target achievement
- College relationship management

📌 Field Marketing Representative (Bengaluru)
🏢 NRK INFOTECH
📍 Bengaluru